7 Warning Signs That Your Blog Needs Better Social Media Management
APRIL 6, 2016
When you’ve identified a few related (or competing) blogs that share great content, add them to Feedly so you can see when they publish new posts. There is no one way to do social media right, but there are a million ways to get it wrong. Start with a good fresh strategy for 2016. No one is interacting with you on social media. That’s how you build relationships. 3. Boring! Conclusion.
3 Tips for Taking Your Small Publishing Business to the Next Level
AUGUST 25, 2015
If you’re ready to take your small publishing business to the next level, try implementing the following three tips: 1. First, get straight which areas affect your business- such as your core activity which is publishing. Fortunately, today’s publishers have more options than ever when it comes to connecting with customers. Focus on Customer Loyalty. Seek Feedback.
Amazon Get Serious About Book Publishing
FEBRUARY 12, 2012
However, Jeff Bezos and his team believe that the book publishing industry can still make money, but not by running business as usual. Getting Serious About Book Publishing. Kirshbaum to run Amazon Publishing, a fledgling New York-based imprint whose lofty goal is to publish bestselling books by big-name authors, in simple terms: to take over the New York book publishing industry. Mr.
WordPress Tips for Creating the Perfect Bio Page
JULY 18, 2012
Tie your business name to a Google brand page so the site becomes recognized as a publisher and will help to validate SERPS results. Making the perfect bio page in WordPress is very important if you are looking to make conversions. According to many experts, the bio page is the most visited page on your website because people want to know who they are buying from. Rich Text HTML Plugins.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
In October 2011 a post has been published about an awkward email in which the owner of a famous blog was asked to insert a link to an existing post on his blog using the precise keywords (already in place in text) as the anchor text. When it’s time to reach out to the people you don’t know and ask them for a link, are you confident that you’re able to do it right? First example.
A Review of Google Social Media Tools
OCTOBER 30, 2013
Google Authorship is a project that Google is pushing so that webmasters link published content on specific domains to each of the author’s Google+ profile. Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. When asked about Google social media tools, the average person will immediately mention Google+. Orkut.
Blogging: The Small Business Way
APRIL 29, 2011
Because you want your readers to know that your business is still existing and still ready to serve customers, you need to publish content as often as you can. Blogging has different meanings for different people. It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. Fresh content is crucial.
Google: The search party is not over
AUGUST 20, 2010
If I have a website tailored to publishing content for people to merely read, Facebook is the winner here since the visitors I attract on Facebook that like my website's Facebook page will continually be presented with my articles in their news feed. On the other hand, if I have am selling a product or service, Google is the clear winner. What are Google's problems you ask? Absolutely.
Kick Starting My Website to Help Improve Traffic
JULY 1, 2012
When I started my own website for my home business I was really excited. I managed to create a website and customize it so it looked great. I spent ages thinking about what needed to be on there, and when I published it I was watching the amount of traffic that arrived almost religiously. No Traffic to Be Seen. After the first few days I began to feel a little bit down. Blogs and Keywords.
Leonardo da Vinci: Anatomy for the iPad
JULY 16, 2012
The Royal collection of Her Majesty Queen Elizabeth II has partnered with Touch Press, the innovative interactive eBook publisher that has brought to fruition some of the many educational possibilities of the iPad, to finally give Leonardo his due. While there does not appear to be a separate resource section for teachers on the publisher’s site, it appears to be somewhat unnecessary.
Behavioral Targeting Doubles Ad Effectiveness
APRIL 13, 2011
While behaviorally targeted ads have been heavily criticized by privacy advocates, the data from a 2009 Network Advertising Initiative (NAI) study suggest that they will continue to be used by marketers and publishers. Behaviorally targeted ads have high value to both publishers and marketers so they will continue to be used, despite the criticism from privacy groups. converted.
The Advantage of Static HTML Links over Temporary Links
FEBRUARY 6, 2012
Founded in 2010, LinkVehicle is a SEO Advertising Company that runs a specialized online market that connects advertisers with top-rated online publishers. LinkVehicle is a company that is riding the next evolution of static HTML links: they provide advertisers the opportunity to buy blog post reviews from talented online publishers. Static HTML Links. Takeaway.
Tips to Get More Advertisers For Your Website
AUGUST 11, 2012
Forums about advertising can be extremely useful because people are gathering here with a very specific purpose in mind: finding advertisers or finding publishers. Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Think about it this way. If there are people willing to pay $40 for ad space why should you sell it for less?
Millions Of WordPress.com Blogs On Pause Due To Back-End Outage
MARCH 22, 2011
Most of the 18 million WordPress.com publishers trying to access their back-end are currently receiving this error message: “We’re experiencing some problems on WordPress.com and we are in read-only mode at the moment. WordPress.com has told informed several bloggers around the world that they are experiencing an internal, programmatic error. Stay tuned. Share this on Facebook. Tweet This!
Google Chrome: The Ideal Browser for Bloggers and Content Authors?
OCTOBER 8, 2010
For all bloggers and content authors there’s nothing more annoying than a browser’s crash just before you were about to hit the ‘submit’ or ‘publish’ button into a blogging or CMS system. With many platforms still lacking an auto-save built-in functionality this can be disastrous. Losing a piece of unique content of 1000+ words is something that shouldn’t happen under any circumstances.
CPA: A Viable Alternative to CPC
FEBRUARY 11, 2012
cost per acquisition networks, also known as a CPA network , is a publisher that only charges the advertiser when the publisher delivers an acqusition (or a conversion as mutually agreed between the publisher and advertiser.). CPA is an effective way of cost advertising because the publisher only gets paid when a channel delivers on conversion. The Usual Scenario.
MyMap For iPad – A Good Looking Mapping App
JUNE 24, 2011
Published by Aerious Ltd, MyMap is a flexible mapping application designed for the iPad. Although it works with the iPhone as well, this review is restricted to its use with the iPad. MyMap is currently priced at $7.99. Features. MyMap is a complete mapping application that can display a large selection of maps from any tile server. In addition, it lets you add and use your own maps.
An Internet Search is the New First Impression
APRIL 18, 2012
In 2009, CareerBuilder.com published the results of a survey: 47% of human resource professionals in the USA use Google to search for the names of their job applicants. Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. The New First Impression. It is not uncommon that you Google somebody’s name for a series of reasons. Takeaway.
Is the iPhone 4 Apple’s Vista?
JULY 19, 2010
However, on July 16, 2010, Apple published on its website an explanation about smartphone antenna performance : The opposite of amplification, attenuation happens whenever a signal is obstructed. Apple’s iPhone 4 just can’t catch a break. Let’s analyze what are the iPhone 4′s current problems. — Steve Jobs Rolls out an iLemon. – The Future of the iPhone.
Social Media Informer Launches
AUGUST 26, 2010
It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. On August 25, 2010, Social Media Informer launched. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. You can use the site as a daily digest, or search articles based on topics or dates. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Conversionation.
Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. It was all due to the publisher the first week of January.
Self-Publishing vs. Publisher: Why You Should Do Both
MAY 30, 2012
He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. Because a competitor is publishing a Twitter book and they want to beat them to the punch. Is Publishing Dead? If I publish this blog post by 7 a.m. full year.
Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Publishing Social Media 10.2%. Other Web Sites 22.3%. Typed/Bookmarked 29.7%.
Done with Traditional Publishing
FEBRUARY 13, 2013
Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige. Learn How to Publish.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
The New(ish) Trend Of Publishing Within Publishing
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. Instead NewCo is being published within Medium. Yes, a full publication within this very unique publishing platform.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. HipDek is an up-and-comer; it hasn’t achieved the critical mass of the others yet but it offers good functionality specific to publishers. Spike.
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
There is another struggle here, and that’s the one between Facebook and publishers. Social networks have the upper hand when it comes to online publishing now. Unfortunately, the latest algorithmic changes could devalue publisher content; a fact Facebook is well aware of. Indeed, many publishers fail to turn a profit from these content deals, or from the mass of referrals they receive from Facebook. Publishers need to continue churning out content, because social feeds often select for timeliness and relevance.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
The Future of Association Publishing
MAY 12, 2012
Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? You know we do. photo credit ). Content Strategy
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). But it’s not required to do that for each article you publish: Maybe once in a while run the tool and keep it mind.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing Here’s a breakdown by percentile. 20-29% 6.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers. How Much Search and Social Media Traffic Do Publishers Get? News Sites Ranked by Google News Traffic. dailymail.co.uk
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Publishing
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Here are 4 ways you can become an online publisher without detracting from your current small business goals: E-zine publishing – As an e-zine publisher, you should look at publishing content that isn’t self-promoting.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.