Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. The software does the math, but it’s only as good as the set up.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

JULY 12, 2011

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 148

Jive Lithium Social CRM Yammer 148

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Laurel Papworth

MAY 23, 2010

This article on IDM – Image and Data Manager has a good wrap up: While it is estimated that SharePoint is Microsoft’s fast growing product, the likely reality is that in many instances the product is not being fully utilised. But I’ve never used it and want to know more about it so off I go. How much I don’t know.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Webbiquity SMM

JANUARY 2, 2013

. “Nearly half of respondents (47%) feel they or their companies are either not very good at social marketing measurement, or do not measure well at all.” Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Webbiquity SMM

MAY 10, 2011

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Social media is a great way to make more in-real-life contacts. Offer a free trial of your product (if practical). Link to product information from within your blog posts. Get more from your presentations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal?

Social Media 118

Social Media Strategy Social CRM Company 118

Techipedia: Tamar Weinberg

MARCH 22, 2011

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Rapportive is a social CRM, giving you important information about the person who is emailing you. no matter where I am, just as long as I have the software installed locally. Rapportive. Clonezilla.

Products 236

Products Tools Google Reader RSS 236

Sprout Social

APRIL 28, 2022

Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. There’s no shortage of software out there. From updates and expectations to messaging and results, businesses prioritize communications for the sake of organization, productivity and accountability.

Team 90

Team Tools Hubspot Collaboration 90

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft.

Social CRM 195

Social CRM Tools Sample Samples 195

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. It is possible to raise interest in products, generate interaction, and even work on customer service. Tailwind tracks activity across Pinterest about your company, products, and competitors.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Palo Alto Networks created a new software that any IT department would be interested in. Don't beat them, join them!

CSR 138

CSR Social Media Strategy Consultant 138

Hootsuite

SEPTEMBER 16, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media scheduling tools. A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 135

Social Media Consultant Video Strategy 135

The Realtime Report

DECEMBER 10, 2012

Looking at the results reveals some major pointers for social CRM: Listen for your brand’s name – with or without the @ symbol. The study looked at how long it took each brand to respond and the percent of total tweets that received a reply. Expand your keywords (‘triggers’) to help prioritize responses.

Brands 193

Brands Twitter Study Social CRM 193

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. This generational shift is changing how brands and products are found by businesses. Your content becomes an engine for conversions.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Keyhole.co

JULY 9, 2023

Meltwater focuses more on being a Media Intelligence platform and offers features for media monitoring, social media monitoring , and collecting brand insights. Todd S H Zoho has made it easy for me to post to all the social media platforms I use on a daily basis, all day long, instead of just occasional posts here and there.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

FEBRUARY 19, 2016

It is Jay Baer, president of Convince & Convert and welcome to Marketing Marvels, where I help you discover the greatest marketing technology, the most useful marketing software to make your job better and easier. What’s the point of this software? Why is this software on Marketing Marvels? So why Little Bird?

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

DECEMBER 31, 2015

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. Social media for me is like selling PR to a company who had only done advertising.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 8, 2010

I have not bought an iPad but, from what I have read, the consumption vs. production of content distinction is valid. link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. Thanks very much for your thorough look at this product. Does the iPad connect to it?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. Thanks for reminding brands that the customers need some attention as much as the product/service. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.]

Social Media 165

Social Media Strategy Social CRM Consultant 165

Webbiquity SMM

MAY 2, 2017

Cloud software that helps CMOs and marketing teams create marketing plans and forecast ROI and revenue impact; manage global marketing budgets; and analyze performance and CRM data to optimize decisions about spending and budget allocation. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. link] [link] Ryan McAbee "Daily Twitter users r 300-400% more likely 2 write a blog, review products,[.]

Social CRM 147

Social CRM Twitter B2B CoTweet 147