Loyalty, Products, Social CRM and Software

Social media personalization: The opportunity and risks to consider

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media

Social Media Sentiment Data Team

Not Tracking Social Media ROI is Your Fault

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. The software does the math, but it’s only as good as the set up.

ROI

ROI Social Media Social CRM Survey

Social Media Is CRM

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media

Social Media Social CRM Repository Wiki

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# To paraphrase Tina Turner , we don’t need another acronym.

Social Media

Social Media Social CRM Strategy Consultant

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Unported License. This then leads to more sell and up sell.

Social Media

Social Media Social CRM Reputation Widget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. That’s what builds loyalty and advocacy. Not many. That’s just a brochure in 140 characters.

Social Media

Social Media Strategy Social CRM MySpace

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media

Social Media Strategy Influencer Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

CSR

CSR Social Media Strategy Consultant

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Lots more thinking around content strategy now, rather than content management software.

Social Media

Social Media Consultant Video Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media

Social Media Strategy Consultant Web 2.0

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Social media for me is like selling PR to a company who had only done advertising.

Social Media

Social Media Consultant Social CRM eBook

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

I have not bought an iPad but, from what I have read, the consumption vs. production of content distinction is valid. link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. Thanks very much for your thorough look at this product. Does the iPad connect to it?

iPad

iPad Content iPhone Wireless

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S. Think about that for a moment. link] [link] jaybaer Yep.

Social CRM

Social CRM Twitter B2B CoTweet

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. As single example: Do you read your own product reviews?

Social Media

Social Media Strategy Mobile Consultant

Social Media Informer

Social media personalization: The opportunity and risks to consider

Not Tracking Social Media ROI is Your Fault

Trending Sources

Social Media Is CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media a CRM perspective

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

14 Things I Think I Think About Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Do You Have the Guts to Expect Social Media Failure | Social Media.

The Truth About the iPad | Blogging and Content Creation | Social.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince and Convert Blog: Social Media Strategy and Social Media.

Stay Connected