Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don't beat them, join them!

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

MARCH 22, 2011

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Rapportive is a social CRM, giving you important information about the person who is emailing you. no matter where I am, just as long as I have the software installed locally. Clonezilla.

Products 236

Products Tools Google Reader RSS 236

Sprout Social

APRIL 28, 2022

Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. There’s no shortage of software out there. From updates and expectations to messaging and results, businesses prioritize communications for the sake of organization, productivity and accountability.

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. That’s a good starter list for Mass Influencers. Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

SEPTEMBER 16, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media scheduling tools. A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time.

Social Media 134

Social Media Tools Marketing Analytics 134

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. It is possible to raise interest in products, generate interaction, and even work on customer service. However, there are a couple of unique features that set Sprout Social apart.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft.

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 134

Social Media Consultant Video Strategy 134

The Realtime Report

DECEMBER 10, 2012

Looking at the results reveals some major pointers for social CRM: Listen for your brand’s name – with or without the @ symbol. The study looked at how long it took each brand to respond and the percent of total tweets that received a reply. Expand your keywords (‘triggers’) to help prioritize responses.

Brands 193

Brands Twitter Study Social CRM 193

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. Followers: 2,187.

Company 38

Company Twitter Content B2B 38

Keyhole.co

JULY 9, 2023

Meltwater focuses more on being a Media Intelligence platform and offers features for media monitoring, social media monitoring , and collecting brand insights. It has great content curation and scheduling features, allowing users to post to various social networks. My engagement has skyrocketed since using the software.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

FEBRUARY 19, 2016

It is Jay Baer, president of Convince & Convert and welcome to Marketing Marvels, where I help you discover the greatest marketing technology, the most useful marketing software to make your job better and easier. What’s the point of this software? Why is this software on Marketing Marvels? So why Little Bird?

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. Social media for me is like selling PR to a company who had only done advertising.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 8, 2010

I have not bought an iPad but, from what I have read, the consumption vs. production of content distinction is valid. link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. Thanks very much for your thorough look at this product. Does the iPad connect to it?

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. Thanks for reminding brands that the customers need some attention as much as the product/service. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.]

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S. Think about that for a moment.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Sprout Social

DECEMBER 20, 2022

Stay active on social media when your audience is most engaged or outside business hours—without you being there. Check social data in real-time across social media networks. Enhance team collaboration to boost productivity with workflows. This feature helps you provide information 24/7 for Twitter and Facebook.

Social Media 96

Social Media Tools Sentiment Small Business 96

Convince & Convert

SEPTEMBER 2, 2010

Even in a recession, our economic productivity continues to climb. A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

JUNE 16, 2010

How can your product snap effortlessly into customers’ lives in a profoundly useful, relevant way? USAA Bank already knew that customers were using technology to make their “banking lives&# more productive. As single example: Do you read your own product reviews? to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126