Oktopost

NOVEMBER 30, 2023

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

APRIL 2, 2020

You can use the customizable templates to track, analyze, and monitor your performance on each social network. The result is a clear, easy-to-read social media analytics report to share with your team, your clients, or your boss. Key benefits : Analyze brand sentiment and customer demographics in real time. Brandwatch.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Social media helps employers spread key information about their company values and culture. 6 Benefits of using social media for recruitment There are many advantages to using social media when sourcing candidates.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

OCTOBER 12, 2023

Minute 1-3: Listen in Your first three minutes should be devoted to tapping into your social media audience. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. What type of content would you like to see from us?”

Social Media 121

Social Media HootSuite How To Template 121

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. What is review analysis? Let’s take a closer look. Then, you can tag and export those messages to analyze trends.

Review 121

Review Brands How To Analysis 121

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Yes, it’s worth it. .

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 87

Survey Brands Sentiment Template 87

Unmetric

AUGUST 28, 2019

Often people consider social media monitoring and social media listening to be the same. . Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Awario offers an array of features to get you ticking on social.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MARCH 31, 2020

Learn more : A/B Testing on Social Media: How to Do it with Tools You Already Have. An AMA, short for “ask me anything,” is a type of interactive post in which someone answers questions, usually in real time. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide.

List 145

List Social Media HootSuite URL 145

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools for social listening. Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Key features.

Influencer 107

Influencer Tools Marketing Software 107

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

JUNE 19, 2014

This primarily demonstrated the extent to which Twitter activity reflects social activity. Since some crime types relate heavily to social activity, Twitter can thus enhance prediction of certain criminal activities. The question then becomes who, when, where and how to intervene when things go south.

Research 194

Research Data Social CRM Wikipedia 194

Keyhole.co

FEBRUARY 28, 2024

But first- Analysis of Duolingo’s social media accounts Duolingo targeted an audience that wants to learn a new language but doesn’t have the means to afford regular language courses. This helped them reach the younger, social media-savvy crowd and create the phenomenal buzz Duolingo enjoys today. million followers.

Social Media 105

Social Media Strategy Meme Education 105

Keyhole.co

FEBRUARY 16, 2024

Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Why you need a YouTube competitors analysis tool ? Here’s how. What topics do they discuss?

Analysis 52

Analysis YouTube Tools Strategy 52

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

DECEMBER 20, 2022

In recent years, we have witnessed an explosive rise of Instagram in the social networking space. It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. It helps you improve your social media marketing strategy.

Analysis 52

Analysis Instagram Comparison How To 52

Hootsuite

MAY 25, 2020

If your social media strategy involves multiple Twitter accounts, you need a simple process for keeping your content organized. You can also use Hootsuite, our social media management platform , to manage multiple Twitter accounts (as well as accounts on more than 35 other social networks) in one dashboard.

HootSuite 119

HootSuite Twitter How To Hashtag 119

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 101

Reddit Brands Meme Forums 101

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 2, 2023

The findings help Figo reinforce the value of social at their company and pulse-check brand health. By posting every work day, she could identify which content types generated the highest impressions and engagements. Social Listening Sprout’s Listening tools help you build a deeper understanding of your audience and competitors.

Social Media 106

Social Media Insurance ROI Meme 106

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Use social as a teaching tool. Fans beget more fans.

Strategy 125

Strategy Brands Hubspot Survey 125

Razor Social

NOVEMBER 29, 0002

There is nothing wrong in investing in audience growth tactics if you have a process of converting that audience ( see our PRISM funnel). Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. What type of tools can you use? Simply Measured.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible.

Price 52

Price Hashtag Metrics Analytics 52

Unmetric

DECEMBER 10, 2019

Why perform a social media audit? Social media audits are performed to review your social media profiles, establish what’s being done, and identify gaps to be addressed. This process will help you understand where things stand and where you want to be. Critical Mention is an all-in-one platform for media monitoring.

Social Media 126

Social Media Tools Price Analytics 126

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

MAY 15, 2023

When message volume spikes without warning, an all-in-one social inbox helps triage and organize messages to keep response times low and ensure no action items fall through the cracks. Managing all your messages from one dashboard also significantly reduces the time lost to checking multiple DM inboxes across social networks.

HootSuite 90

HootSuite Survey Team Report 90

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. Follower Count.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Direct Marketing Observations

FEBRUARY 2, 2010

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. Executives are turning FUD around and using it on their own organizations with regards to the use of social media. IBM used to be renown for using this tactic and now it’s being used in a different way.

Social Media 131

Social Media Sentiment Research Process 131

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. What type of programs can you sign influencers up for? Brand Ambassador.

Influencer 104

Influencer Social Media How To Campaign 104