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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

Privacy 195
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How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

In fact, brands should be prepared for other changes that could impact their social media marketing performance. That, along with data and privacy issues, was among our concerns all along. Major algorithm changes over the years have devastated publishers and others that rely on social traffic for their business model.

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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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Google Outlines Proposal for Improved Data Transparency Measures in Online Advertising

Social Media Today

Google is looking to gain agreement from online platforms over new standards in ad tracking in order to address concerns with data privacy.

Proposal 167
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If Children’s Privacy Bills Are Going To Make Surveillance Worse Maybe We Should Just Ban Smartphones Altogether

Forbes Social Media

New proposals are making child surveillance required by law. If we're going to legally reinforce surveillance maybe we should just ban smartphones for kids altogether

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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Is Social Media is the Brussels Sprouts of the Internet?

Almost Savvy

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. To my fellow social media aficionados, I realize this may come as a shock. Naturally, given my work, the conversation turned to the topic of social media.