Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Authentication LinkedIn Groups 133

Socialmedia.biz

FEBRUARY 5, 2019

Relying on word-of-mouth for marketing is not enough. Back in the day, cold calling and leveraging print media would do the trick, however, this was then. Who would have thought that the dawn of social media will bring an effectual tan into the skin of marketing by allowing businesses to tap into an uncharted audience?

Social Media 84

Social Media How To LinkedIn Discount 84

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

APRIL 27, 2017

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

Social Media 108

Social Media Facebook Virtual World Marketing 108

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

Tools 116

Tools B2B Sentiment Notification 116

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. For some companies traffic is enough.

Analytics 89

Analytics Social Media How To Analysis 89

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Team 79

Team Engineering Company System 79

Postcron

NOVEMBER 21, 2019

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 130

Instagram Social Media Tools Metrics 130

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 114

Brands Sentiment How To Analysis 114

Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. So, how do you make social media an asset to your brand, instead of a liability? Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. The number of times viewers have shared your video on various platforms.

Metrics 52

Metrics Analytics YouTube Video 52

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. That became my passion.

Team 150

Team Social Media Training Foursquare 150

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity.

Instagram 90

Instagram How To Retail FAQ 90

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” This may lead to some unfollows. If you know you will experience a busy period in your business where social media might get less attention, plan ahead by scheduling posts (you can do this with Agorapulse!)

Instagram 139

Instagram Policies Buy Software 139

Buffer Social

AUGUST 17, 2023

Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands. Leverage "platform arbitrage" by creating unexpected content on a particular platform to stay fresh and innovative.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

agora pulse

JUNE 1, 2016

If there is more than one person involved in your social media accounts, then it is essential to have an effective and clear social media policy. But a good social media policy will go beyond simply preventing disaster and improve company productivity and increase conversion. Click To Tweet.

Policies 60

Policies Social Media How To Training 60

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Under Armour.

UGC 59

UGC Brands Apparel Content 59

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement.

Campaign 52

Campaign UGC Hashtag Influencer 52

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. How does that differ from just a game?

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Postcron

NOVEMBER 21, 2019

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 52

Instagram Metrics Social Media Engagement 52

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 100

Video Vimeo Marketing YouTube 100

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Writtent Blog

JULY 19, 2013

The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business.

Class 72

Class Process Strategy Content 72

Buffer Social

SEPTEMBER 15, 2016

What are some of the accounts you love to follow on social media? For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. ” Guess what.

Curation 40

Curation Social Media Content Startup 40

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. The standardization of platforms. What’s coming next for the biggest social media platforms?

Trends 40

Trends Social Media Predicition Instagram 40

ProBlogger

MAY 17, 2023

I spoke with one blogger recently (blogging in a business/technology field) who was able to charge himself out at $600 per hour to give advice to a large company. Many bloggers sell appointments in their calendar, using a cart linked to a booking app or an all-in-one solution like Book Like a Boss.

Consultant 27

Consultant Blogger Conference SEO 27