Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Your favorite brands like FitBit, Nike, GoPro, and many more leverage social listening on Instagram to track audience sentiments, monitor brand mentions, and identify trends. Let’s get started.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . It’s by far the best platform for awareness.

Questions 115

Questions Sentiment Meme Trends 115

Webbiquity SMM

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306

B2B Influencer Platform SMS 306

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? On the other hand, social listening is like tuning in to your audience’s favorite radio station. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 15, 2024

This is where social listening can come to your aid. Social listening is your ear to the ground of the internet, helping you to detect problems early on so that you can formulate an appropriate plan of action. What is social listening? Social listening tools help you identify the first signs that a crisis is on the horizon.

Sentiment 52

Sentiment How To Reputation Analysis 52

Oktopost

JUNE 15, 2023

Social media are fast-moving worlds; relevance rises and falls like the tide, and only those of us who can master real-time social listening can take full advantage of that. Here are the key benefits of real-time social listening – and why a social media listening platform is fundamental to realizing those benefits.

B2B 62

B2B Sentiment Analysis Influencer 62

Digimind

NOVEMBER 15, 2020

There is much to be proud of, considering current economic climate, with this year’s Digimind placement of Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020.

Platform 61

Platform Report 61

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Listen for Lead Gen opportunities. To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Platform Storify Sentiment 100

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. In this article, we share six helpful steps to help you master social listening metrics and KPIs. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 139

Analysis Strategy Sentiment Comparison 139

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. What is Social Listening?

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

JULY 18, 2023

In other words, social listening was pretty self-explanatory. Leave the office for an hour, drop into a social space, and start listening. These days, social listening demands a lot more from businesses, but that’s not to say it needs to be over-complicated. Jump to Section Why is Social Listening Important?

B2B 62

B2B ROI Social Media Sample 62

Keyhole.co

JANUARY 16, 2024

That’s where Social Listening comes in. Social listening is a simple-to-use and highly effective technique for competitor analysis. Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Social Listening is your spyglass. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Keep reading to get inspired by a few notable real-life social listening examples.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

DECEMBER 22, 2019

Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. The Benefits of Listening. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand. In social listening, we call this Share of Voice.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

DECEMBER 9, 2020

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. We also provide you with additional tips to help you make the most of these social listening trends and insights. This is a great way to uncover what people are talking about on the platform.

Trends 123

Trends Hashtag Meme Sports 123

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? What technology will you need to support your listening goals?

B2B 225

B2B Platform Social Media Marketing 225

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. In the following we will shed light on the benefits you can reap from social listening. Why should you listen? Here’s our guide on how to become the ultimate listener.

Engagement 226

Engagement Sample Samples Upcoming 226

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? How important is a social media listening tool for brands?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Likeable

MARCH 31, 2021

As the Greek philosopher Epictetus once said, “We have two ears and one mouth so that we can listen twice as much as we speak.”. If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

The Realtime Report

JULY 19, 2022

Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts. Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Introducing Jam , a new creator platform to share and listen to bite-sized audio. That’s what Jam is all about.”.

Platform 91

Platform SMS Trends Curation 91

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? Listen: Instagram isn’t just a place to post snapshots anymore. And Instagram’s recent, rapid growth signals the importance of social listening to make smarter business decisions. That is if you’re listening for them. What is Instagram listening?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Through social listening, you can answer these questions and so much more in an instant. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. What is online social listening?

Reddit 98

Reddit Tumblr YouTube Review 98

agora pulse

DECEMBER 28, 2017

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening. Social listening tips to get you started.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Oktopost

SEPTEMBER 21, 2020

But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. The importance of social listening for B2B marketing. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Proactive Report

NOVEMBER 21, 2023

Navigating the diverse landscape of news channels and platforms has become increasingly complex. These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard. And these are the top five podcasts they listen to.

News 52

News Platform Flipboard Journal 52

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base.

Social Media 213

Social Media How To Survey Analytics 213

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Let’s begin by examining their social media accounts. Here are some of them: Chanel Beauty: 6.1

Fashion 52

Fashion Platform Engagement Social Media 52

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? A great example is to think about all the hype about platforms such as Snapchat.

Social Media 163

Social Media Marketing Training Industry 163