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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. It also understands emojis.

Sentiment 112
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How to use AI analytics for targeted business decisions

Sprout Social

It is used to identify patterns and trends in data for informed decision-making. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Thus, enabling companies to grow and scale faster than before.

Analytics 114
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. Statistics show that intent data can improve conversion rates by up to 202%.

Data 124
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 111
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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. Statistics show that intent data can improve conversion rates by up to 202%.

Data 62
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. As social scientists, we still drive forward with statistical methods, but we aim to introduce the Why to questions of How and What and Who.

Research 265