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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. The trip was completely unplanned, relying on digital networks and the kindness of strangers.

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How to create a complaint management system to protect your brand reputation

Sprout Social

From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Identify repeat problems Complaint management systems allow users to zoom out and identify patterns and repeated issues by organizing complaints in a centralized place. Some industries attract more complaints than others.

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5 Helpful Social Search Articles

Firebelly

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern.

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Why Sharing on Social Media is the Water Cooler

Ari Herzog

He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met. Browsing my blog archive, I see references over the past eight years about Phil using Facebook to Phil using LinkedIn and using LinkedIn again to Phil using Wibiya.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Definitely when someone want to start a social network marketing they should have a goal.

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This Week in Social Media – 6/12/2013

Social Media Marketing

Google acquired the social mapping and travel app Waze for $1 billion. In short, the kinds of data that bundled together, can help ferret out patterns that may be cause for concern regarding terrorist activities. But consumers are getting more savvy.