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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Who owns Social CRM?

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Content demand: how to cope

Sherrilynne Starkie

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. It’s more than blo g posts, white papers and newsletters. It means extending publishing beyond the marketing department to include employees across the organization.

Content 282
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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Click here to start to receive my newsletter. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Download the whitepaper here.

Blogger 343
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6 Ways to Package Long-Form Content

Small Business Mavericks

White papersWhite papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. Books – Whether you publish your books as print books or e-books doesn’t matter. So submit a few guest posts and see what happens.

Content 70
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. No way for fans to publish content. Not publishing negative comments.