Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. handy tool to help you shop around for apps. And, with 1.5
Cool Social Tools: PwrdBy
JUNE 5, 2014
This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. We’re all trying to figure out how to go mobile. PwrdBy has developed a mobile application platform built specifically for the nonprofit community. Cool Social Tools Mobile Nimble Nonprofit PwrdBy: Nonprofits. . We all know it’s happening.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. The community has developed a list of its favorite 22 PR tools for Spin Sucks. The 22 PR Tools From the #PRstack Community. Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to on Twitter. Tool Google Analytics.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. great LinkedIn tools for business. 1. You can see their photos full-screen when they call you, and you can select how you appear on their phones when you call them via the use of a mobile business card. 4. SlideShare. OFunnel. SyncME.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Social Media ToolsExpensify. travel a lot. Dropbox. Scanner Pro.
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. This is what mobile technology can do.
Facebook Mobile Ad Management – NEW User Friendly Tool
PWB Marketing Blog
JULY 16, 2014
Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. The new Ads Managers (for users of the iOS and Android apps) will be rolled out globally in waves throughout the rest of the summer and will be available through an Ads Manager bookmark within Facebook apps or on the Facebook mobile site.
Mobile: Give Your Customers That Something Extra
NOVEMBER 9, 2012
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. perfect example of how you can gain value and increase sales by giving your customers a relevant, helpful and usable tool. Guiding the customers to the product.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. As with other social networks, the right tools can help marketers use these platforms more effectively. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
Here’s a link to the list, which includes articles on social learning and the difference between social media and social learning, then a list of social media tools and platforms that I think go hand-in-hand with social learning. Social Media Platforms and Tools for Social Learning. Content Strategy Cool Social Tools Featured Social LearningLivestreaming is hot.
Increase Your Mobile Page Speed
Small Business Mavericks
AUGUST 13, 2013
Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed. It’s a nice tool because it’s simple to use and you can run a diagnostic on your page load speeds in just a few seconds.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. Access to the dashboard can be made via mobile or web. SproutSocial is a premium tool but is worth the price. 3.
Facebook Begins Prefetching to Improve Mobile Site Speed
AUGUST 31, 2016
Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order to ensure that mobile users have the best experience, adding that this will occur “over the coming months.”. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped.
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. The mobile consumer.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. They come with marketing automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy. Coding Tools.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. For Blogs: HubSpot’s Website Grader.
Twelve Digital Tools You’ll Be Using More of in 2015
DECEMBER 23, 2014
On the twelfth day of Christmas, Spin Sucks gave to you… 12 digital tools, 11 most read blog posts , 10 top communicators , nine great PR blogs , eight up and comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies’ secrets , and the PR win of 2014. Sococo might be my favorite tool of 2014.
4 Invincible Ways Mobile Apps Fuel Business Growth
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Online companies and brick-and-mortar shops alike need these tools for connecting people to improve their bottom line and business revenue.
17 Productivity Tools for the Ultimate Business Gain
Techipedia: Tamar Weinberg
JUNE 11, 2015
Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, it’s easy to work remotely these days, especially with the tools available to us in this day and age. Let’s dive in.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.
Our Job in PR is So Much Easier Now Thanks to Mobile
AUGUST 17, 2015
Certainly nothing is easy, but mobile technology now allows us to accomplish our business objectives more quickly and maybe even more effectively. Given the nature of mobile devices and technology, we now have direct access to get our messages and information directly into the hands of our targeted audiences—no matter where they are located in the world. Mobile Messaging for Teams.
Slack: A Communication Tool Every Team Should Use
JULY 9, 2015
Some of you may already know about this tool—it’s a favorite of developers and start-up teams that work virtually. There is a tool called Slack that is billed as, “a messaging app for teams. Slack puts everything in one spot—and it has open APIs to most of the tools we use. This is probably in my top three loves of this tool. By Gini Dietrich. Are you ready?
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Following are seven tools you should add to your brainstorm meetings. There also will be tools you can use to delete information you have on the social sites that you regret putting there. Mobile Content. Seven Tools for Your 2012 Marketing and Communication Plans originally appeared on Spin Sucks on November 8, 2011. This is not our annual trends blog post. Privacy.
5 Things You Need to Know About Google’s Mobile Changes
Convince & Convert
MAY 1, 2015
It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. This is a big step in apps overtaking the mobile web.
Ten Apps and Tools to Make Your Strategic Planning More Productive
NOVEMBER 12, 2014
Here are 10 effective tools and apps that will boost your business strategy. Workshare is a nice solution to the problem—it enables you to sync files between the platform and different mobile devices. Support Your Strategic Planning With the Right Tools Many business owners think that the strategic planning work is done when they complete the business plan.
From Social to Local to Mobile
Direct Marketing Observations
NOVEMBER 9, 2012
Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Mobile marketing social media social retail local mobile Search socialThose times are over.
Four Free Tools Every Content Strategist Should Be Using
SEPTEMBER 15, 2015
That’s why I want to share my favorite free tools for every content strategist. Four Free Tools Every Content Strategist Should Be Using. Usertesting.com is a great tool, but it can be expensive. The good news is a free version of their user testing tool is available to use three times a month. Crazy Egg is a heat-mapping tool that offers a free trial. Gender.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
The whole list of the tools we use routinely would be a VERY long post, as we have more than 50 pieces of software in our bag of tricks, but this batch of 9 are our most important contributors in terms of team interaction and efficiency. 1. Sococo This is probably our newest tool and has quickly become indispensable. Around here, we always have a lot of balls in the air. love them.
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool. Note: Most of the tools in the list also have a paid version). The real power of such a tool is when you look for people other than yourself.
Cool Social Tools: Small World Labs Community
SEPTEMBER 2, 2014
This series of posts is for software and app and tech vendors who have useful tools they’d like you to know about. ———— Cool Social Tools: Small World Labs Community. Small World Labs helps nonprofit organizations engage, collaborate with, and mobilize their supporters. Mobile Access. Cool Social Tools Improve supporter retention rates.
Mobile vs. Social – Round 1: Ding! Ding! Ding!
FEBRUARY 21, 2013
Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. This also includes your social paid advertising and any other tools you’re using for listening and scheduling. Birdfeud Advantages: Digital marketing tool that dramatically increases user engagement on every website. The post Mobile vs. Social – Round 1: Ding!