Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. The Rise of Social TV.

Trends 142

Trends Social Media Instagram Influencer 142

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022?

YouTube 139

YouTube Trends Strategy Content 139

Talkwalker SM

MAY 4, 2016

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. .

Survey 60

Survey Mobile Video Analytics 60

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. SMS marketing strategies (with examples). It’s something 6.57 Increase response rates.

SMS 108

SMS Strategy Marketing How To 108

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

Social Media 106

Social Media Marketing Retail Energy 106

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. In this post, you’ll uncover: What a customer experience strategy is. What is a customer experience strategy?

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday! Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce.

Strategy 101

Strategy Discount Marketing Retail 101

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . 7 Growth Hacking Strategies for 2021.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. Recognizing the ways different groups use LinkedIn is key for your marketing strategy.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Social media benefits are unclear. The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 97

Survey Marketing Social Media Management Badge 97

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Some social media networks tend to be popular with specific age groups. Across all social media channels, signups tend to drop off with age. Not all users are given a designation, but a recent survey in the U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Mobile 60

Mobile Strategy Loyalty SMS 60

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 102

Review Strategy Hotels Survey 102

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So how do you incorporate live video streaming to your social strategy?

Trends 60

Trends Social Media Strategy How To 60

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145

Report Social Media Yahoo Analysis 145

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. User focus.

Trends 276

Trends Survey Study Metrics 276

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. The organization counted 4.7

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. Social media has evolved from a place to connect with friends, into a 360° destination for entertainment, education, and e-commerce inspiration. a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Ignite Social Media

FEBRUARY 18, 2019

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Matching consumer’s behavior on mobile can positively impact campaign results.

Advertising 121

Advertising Facebook CPM Committee 121

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. Not only that, but it’s critical that you have a strategy in place to communicate your plans and actions to your clients and partners in an effective manner. Social media in times of crisis.

Social Media 75

Social Media How To Social Media Management Organization 75