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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).

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E-mail Mysteries, Facebook Mobile and Other Quality Content

Writtent Blog

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Are you more creation-oriented or research-oriented marketer ?

Mobile 84
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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. In a nutshell here is what you must do… Do your research. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. They have no agenda.

Strategy 147
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

Here are five key takeaways from this research: Image credit: e_Strategy Trends. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Nearly half of all the employees conducting research for B2B purchases are millennials. Mobile email is still more of a consumer thing.

B2B 110
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Get Emerging Tech via: Mobile. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. in Downloads. in Reviews. in Whitepapers. in Dictionary.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.