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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel. Metrics to gauge whether a travel app is taking off.

Tourism 114
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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. Although cyber and information security threats are not constrained by geographic boundaries, travel increases the risk. ” Click To Tweet.

Travel 89
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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. tweet this ).

Mobile 167
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Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

Remember how I traveled to Orlando, Fla., The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking. Rick Henry: How a Small Business Owner Defines Mobility and Social Media.

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How AI insights improve decision making

Sprout Social

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112
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The New Business Traveler

Twist Image

While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth. The thing is, that technology can now enhance the business travel experience. One of the easiest ways to enhance your business travel experience is to heed the words of The Boy Scouts : be prepared.

Travel 104
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The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Buffer Social

As a D2C mobile app, we’ve seen that the best way to acquire users is when they’re already on their phones and therefore have the highest intent. Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing.