Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Idaconcpts

OCTOBER 30, 2013

The latest study by GlobalWebIndex for the second quarter of 2013 indicates that Orkut has a little bit over 10% of global users of social media. Google Buzz was a social networking, microblogging and messaging tool developed and integrated into Gmail so that users could share links, photos, videos and messages.

Review 150

Review Google Social Media Tools 150

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between. I’m also something of a Twitter purist. Enter a second Twitter account. With Twitter being so incredibly large and vast, there are different types of mini-communities.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Webbiquity SMM

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# Social Media, PR, and the Shape of Things to Come by CIO Zone.

Press Release 200

Press Release Tips HootSuite Alltop 200

Proactive Report

NOVEMBER 12, 2010

Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts, Dartmouth presented the annual update of the study “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies.”

Social Media 74

Social Media Engagement Microblogging Insurance 74

Techipedia: Tamar Weinberg

AUGUST 14, 2009

After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy. Avi explains, “Twitter lets us take relationships deeper and convert supporters to active volunteers.&# But Twitter is the tip of the iceberg.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Suddenly, Armstrong's Twitter feed is nothing but digital crickets and virtual tumbleweeds. livestrong.

Case Study 106

Case Study Press Release Mobile Study 106

Techipedia: Tamar Weinberg

DECEMBER 31, 2007

by Tamar Weinberg on June 26, 2007 Share A recent study performed by Ph.D. But there are other factors at play here that may not necessarily have been considered when Boyd began her studies. I spoke with a 12-year-old veteran teacher about this study. MySpace and Facebook: A Social Class Divide? Initial audience. Answers Yahoo!

MySpace 103

MySpace Class Facebook Web 2.0 103

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. May be someday, I would like to evangelize with my thoughts on the difference between the purpose of twitter & blog, provided I am able to add value to the already existing conversations on this topic.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

APRIL 1, 2010

Follow him on Twitter. For instance, if your Twitter handle reads “@fastcar,&# then you aren’t building your own personal brand. Finally, share these articles using your social media tools, such as Facebook, Twitter, LinkedIn, and possibly cite them in your presentations and within blog posts. Thanks again! Thanks again.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. One of the non-convinced individuals who found the Digg story took the liberty to look further into this company, Burton Hosting, and the study. Even I could have looked further. Answers Yahoo!

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough.

Social Media 272

Social Media Engagement Forums Policies 272

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I try to follow the trends and news around social media as best I can.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I try to follow the trends and news around social media as best I can.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How are small and large companies using Twitter , and how can I do the same? How do you do #1? Is MySpace marketing really worth it? When should I use Digg ?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MARCH 4, 2008

Studying my SAT words (believe it or not, vocabulary is not one of my strong suits) is not as much a distant memory as it is for others who have been out of high school for 8 years. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Digg 103

Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. Every year, I can only read so many articles. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 7, 2010

These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. They think, “This guy must be great; he has 30,000 Twitter followers! So I hopped on Twitter for a sneak into his daily activities.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Study those blogs to grasp the blog’s culture and why (or what criteria is used) to cover a specific product or service. So, standard broadcasting practices don’t fly for blogs or Twitter, etc. What does this mean? At the minimum, show that you’re genuinely interested in the blog and what is being discussed.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&#

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Social media connections are those I know through a variety of online forums, the blogosphere, Twitter, and the like (but I generally don’t befriend someone immediately; I still give it time). Reply Miriam Schwab December 19, 2007 at 2:46 pm Tamar – you didn’t mention Twitter. The jury is still out for me on Twitter.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JULY 1, 2010

However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. Tamar, regarding your feelings that In-Text ads are irritating, I realize that no form of advertising will ever be 100% embraced. Answers Yahoo!

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Five days later, their Twitter account remained silent. In fact, during the time I sought them out, it became evident that the TLC Twitter account was wholly automated, with tweets promoting their new season premieres. I posted to Flickr and tried my best to bring it to their attention. And I waited. I was wrong. We hate it, too.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

APRIL 10, 2008

That is, of course, if your friends are using Twitter. By studying their feed, you can learn a lot more about how important social media is to them. Twitter accounts for 50% of the traffic in your Friend Stream, and it becomes much more manageable without it. FriendFeed takes this idea and goes a step further.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MARCH 10, 2010

In the study of medicine, doctors have different specialties; Internet Marketing is no different. If you’re studying Internet Marketing, learn everything you possibly can , but you’ll typically find an area you’re most comfortable in and end up going with it. Internet marketing is a vast field. How do they find work?

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Reply John Wilson April 4, 2008 at 4:09 am Hye, Great Ideas about Viral marketing, I have been studying about the ideas regarding Viral and Content marketing, But it’s really great , Thank you for educating people. Reply Alexkazam March 28, 2008 at 6:34 pm Some great ideas, in bite sized chunks, too- nice work, and, many thanks!

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JANUARY 23, 2008

If you’ve studied a social site like Digg long enough, you’d know that the users there are receptive to blogging but not necessarily blog monetization or paid-services. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JUNE 3, 2010

Maybe it’s on Twitter. You’ll be creating that Twitter account for the first time, and you’ll have to grow followers. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Maybe it’s on a forum. Answers Yahoo!

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 14, 2009

7 Social Media Websites and their Impact on SEO explores Mixx, Sphinn, Twitter, Digg, delicious, StumbleUpon, and Reddit and shows the positive and negative impact of using each. Twitter: Twitter Wrote his Column For Me : Clearly, this post itself demonstrates the power of Twitter and the collective. And they profit.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t cross promote to Twitter (offer a different incentive on Twitter). Don’t just broadcast the same messages to your Twitter and Facebook followers. Some people only use Facebook, some only Twitter, and some neither of the two. Make a Facebook fan page or Twitter account for your business 2.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JUNE 10, 2010

Thirdly, get social and join social media sites like Twitter, Facebook, and StumbleUpon to connect with people and make friends! A longitudinal study would be fun. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A great example is how he provided a deep matrix into Google Buzz, Facebook, MySpace, and Twitter just a few days after Buzz was launched. That’s why you need to engage in other communities, on Twitter, and anywhere else you may find them. Writing helps along with my studies. Face to face networking can help do that.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 29, 2010

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. Consequently, I got chewed out both on Twitter and following that on her own blog, telling me that I should have responded nicely and recommended the library.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 19, 2008

I spent time on AOL as remote staff, growing my connections online (and some interestingly would later become colleagues) until I dropped AOL entirely to focus on my studies. Twitter is the new chat room, but IRC still remains a popular choice behind services like Ustream and Y! That was almost a decade ago. Answers Yahoo!

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101