Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? Instead we look at different metrics that determine how engaged our audiences are.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

OCTOBER 4, 2016

The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. To make the Group Report more valuable to brands and businesses, we’ve added two networks to our existing report: Instagram and LinkedIn.

Aggregator 83

Aggregator Social Networking Groups Groups 83

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. and the app is trending towards 1B active users by the end of the year.

Analytics 154

Analytics Brands CPA Marketing 154

Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” Invest time into building a guide upfront to help you streamline and standardize copywriting in the future.

Social Media 123

Social Media Template Templates Skills 123

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. The social networks are making it easy for us.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. The social networks are making it easy for us.

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 138

Analysis Strategy Sentiment Comparison 138

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. It’s a numbers game.

Social Media 108

Social Media Insurance ROI Meme 108

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. This management tool saves you the manual effort that comes with having multiple social media accounts, giving you room to concentrate on your business goals. Templates for every social network. Published on.

Tools 119

Tools Strategy Video Library 119

Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring. Trend-tracking. Hootsuite can help. Reputation management.

Curation 89

Curation Social Media Management Tools Social Media 89

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you start collecting this valuable data, you can use it to look for trends and insights. 15 social media monitoring tools. Google Alerts.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Integrate your social lead tracking across teams.

HootSuite 111

HootSuite Organization Strategy Metrics 111

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Reduce agent burnout Let’s face it.

Reputation 101

Reputation System Brands Knowledge Base 101

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 184

Analysis Social Media How To Hashtag 184

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Sprout Social

JANUARY 26, 2021

Too many posts can come off as spammy to your audience, and the need to create can quickly burn out your social team. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Key metrics here include impressions, engagements and click-throughs.

Data 120

Data Metrics Sentiment Analytics 120

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Research trends. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Fourteen hours.

Examples 139

Examples Campaign Tips UGC 139

Hootsuite

NOVEMBER 5, 2021

Social Network Depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Time-Saving Workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Schedule amazing content, faster.

HootSuite 117

HootSuite Notification Hashtag Upcoming 117

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Integrate your social lead tracking across teams.

HootSuite 84

HootSuite Organization Strategy Metrics 84

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Is there a trend? Let’s take a look.

Analytics 98

Analytics LinkedIn Data Metrics 98

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

B2B 86

B2B Team Conversation Education 86

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. You can also monitor audience response to different trends and choose the ones most relevant to you.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

NOVEMBER 9, 2020

With a business account, you can add more information to your profile, and access real-time metrics and audience insights. Expect TikTok ads to become more widely available soon, especially since they’ve now teamed up with Shopify to create shoppable ads. Like most social platforms, TikTok provides analytics for pro accounts.

Strategy 145

Strategy How To Marketing Template 145

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. This can help you identify trends and take proactive action based on real-time data. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. 1) CircleCount. Google Review Count: 70,400. 2) Circloscope.

Google 104

Google Tools Sample Samples 104

Visually SM

JULY 20, 2020

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Segment content for each social media.

Social Media 130

Social Media Engagement How To Social Networking 130

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Half of B2B software companies struggle with the “social” media concept.

B2B 154

B2B Research Twitter Marketing 154

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

How To 123

How To Social Media Management Metrics Team 123

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). It goes beyond metrics to capture the “online mood” of your audience. Download now.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Pam Moore

AUGUST 31, 2018

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. You must clearly be able to articulate if and how these metrics will impact the business. Could it be that all your management sees when they look at the social web is risk? How to set goals and metrics for success.

Social Media 147

Social Media Training Startup Team 147