How to Integrate Social Media into Your Website with a Homeland Embassy Strategy
Convince & Convert
MAY 14, 2013
I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? Or do they need to socialize their homeland as well? The same is true of social networks.
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