Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

AUGUST 31, 2016

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either.

Content 77

Content Marketing Tools Tips 77

Janet Fouts

JANUARY 19, 2016

4 things you need to do to make 2016 the year you rock content marketing.

Content 70

Content Marketing Tools Tips 70

Janet Fouts

MAY 5, 2014

People relate to other people, not sales pitches and marketing jargon. Social Media Tips and Tricks' A walking sales pitch? Now, how do you want people to perceive you? Certainly we all want to be seen as human for starters. You empower the hero and they carry your message for you. How do you inspire, inform and empower them?

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

JUNE 6, 2017

As Universities release students into the “real world” many are underprepared for today’s job market. Tips to create and monitor your brand on social media. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

NOVEMBER 3, 2010

I’ve been building out a series of online courses that teach people how to use social media networks and tools and my WordPress Class series is the tip of the proverbial iceberg. I’m doing a little market research. Step by step videos, strategy, tips and tricks, webinars and downloads. Step by step tutorials?

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information. Social Media Networks Social Media Tips and Tricks' LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

MAY 11, 2011

may not be reaching their intended market very well. Irene also spends a lot of time sharing tips and tricks without asking for anything. I’d love to hear your tips in the comments! In addition posts to the trending topics attract more spam than almost anything else on Twitter. How do you keep it real?

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. People who like to take surveys sign up to take surveys, but is that really your actual market? Listening mindfully.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

AUGUST 1, 2012

Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. He calls it “New School Marketing” Debra Askanase Is on top of what’s going on in the non profit sector and online community building. Stefan Svartling Is a wonderful curator of all things geeky and tech.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. People who like to be in focus groups or take surveys sign up, but is that really your actual market? Listening mindfully.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

AUGUST 3, 2011

Take a look at some Twitter etiquette tips and tricks to get the hang of using Twitter. It is not OK (in most cases) to use a tweet chat stream to market your own product or services. Sign up for a free Twitter account. Fill out your profile, add a picture and follow at least the leader of the Twitter chat you want to participate in.

How To 195

How To Hashtag Tweetdeck Upcoming 195

Janet Fouts

JULY 16, 2015

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. Why is this?

Content 70

Content Google Company Marketing 70

Janet Fouts

JULY 5, 2011

Yes, for some early adopters there will be a first mover advantage, but it takes a certain kind of business and market to make that work. Click here for the Google+ tips and tricks. Wait for the dust to settle, and frankly for the invitations to be available again before you get all sweaty palmed about Google+. You know who you are.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

MAY 7, 2016

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Guidelines 70

Guidelines Influencer Brands Facebook 70

Janet Fouts

AUGUST 29, 2011

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

JULY 19, 2015

Tasty Tech Tips™ (@BabyBoy15678) July 19, 2015. Oh, and they’re running ads on it so they’re making a bit of cash on those views. UPDATED) HOW TO GET BEME UNLOCK CODES!!! Watch the vid! link] #beme FULL TUTORIAL!!!!!!!!!!!!!!

Trends 70

Trends Course Instagram Video 70

Janet Fouts

AUGUST 26, 2016

The fe3ar of missing out and the influence of our friends and connections is a powerful tool for businesses to market to us. Are we still in high school or what?

Influencer 70

Influencer Tools Marketing Tips 70

Janet Fouts

MAY 8, 2012

They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. They WANT to use social media effectively. They know it works and they’ve seen the success cases.

Social Media 132

Social Media Team Social Networking Issues 132

Janet Fouts

APRIL 5, 2012

To me it seems like a marketing ploy to put the reach as the one big graph in your “insights” tab and not the “people talking about” tab. Why am I suspicious? Isn’t it interesting that so many people are complaining about their reach dropping and Facebook coes out with the “Reach Generator”?

Facebook 191

Facebook Metrics Organization Applications 191

Janet Fouts

SEPTEMBER 5, 2011

These can be set up to listen for mentions of you, your business, your competitors and your market. Set up good social listening tools. Let these tools bring the news to you. Create a social media schedule so you make sure to get everything you need done accomplished and assign people on your team to get it done.

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

FEBRUARY 25, 2013

If you’re an author and you want to learn about how to market your book. This gives you an opportunity to deepen your relationship with these influencers through conversation and invite them to engage in other ways. Bookmarket Chat. Go hang out in the #Bookmarket chat.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

JUNE 23, 2011

If you’re using Twitter to market your practice, work on showing authority in your area of expertise. Engage other users on topics that create an affinity between you. That hot start-up CFO is into sailing and so are you? Imagine that. Go talk about boats and cruising the keys. What’s your message.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

SEPTEMBER 5, 2014

.” Even with the downgrading of Google Authorship in search results, the data Google is mining from conversations on the network gives them unprecedented knowledge of your value and the market that is likely to be interested in your goods and services. Googleplus Social Media Tips and Tricks Google Plus' to an App or Website.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

JUNE 22, 2010

Every situation requires new research into who the market is and what tools they feel comfortable using and all the things I just mentioned above. Tags: Social Media Tips and Tricks Social Media social media coach. Lots of clients come to us asking for a schedule and a step by step program. I’m sorry, that doesn’t exist.

Social Media 126

Social Media Skills Energy Communities 126

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Got questions?

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Got questions?

Video 70

Video Ustream Twitter API 70

Janet Fouts

JANUARY 10, 2013

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are. This is different than knowing what you want to sell to the market.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Janet Fouts

DECEMBER 14, 2010

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. Sudha Jamthe. Ask them for help to solve problems with you. Chuck Hester. Ari Herzog. My word for 2011 is endeavor.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

FEBRUARY 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. Just one of the tools you should have as part of your online marketing. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media.

Social Media 140

Social Media YouTube Google Tools 140

Janet Fouts

MARCH 12, 2013

Now before you jump on all the social sites spewing out canned marketing messages in the vain hope people will see them and flock to your business let me reiterate. They couldn’t give a flying crap about your marketing message. You must talk to your customers. Engage them, inform them, entertain them.

Focus Group 139

Focus Group Social Media SEO Social Networking 139

Janet Fouts

DECEMBER 30, 2011

By this I don’t mean you are constantly pushing out your marketing messaging and talking about business. So don’t talk to me about how social media takes too much time when it’s really that you aren’t focused in how you’re using it.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

FEBRUARY 20, 2012

The market is collectors and mostly women , who like to curate collections of images around things they like. In this day and age, transparency is hugely important and this wasn’t cool. The digerati who are up in arms about the TOS. But when all is said and done though, does the user base care?

Collaboration 135

Collaboration Curation Widget SEO 135