Sherrilynne Starkie

MAY 11, 2020

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following.

Google 221

Google Software Content Social Media 221

Convince & Convert

DECEMBER 4, 2014

Email marketing and list building… We know we have to do it, but how much time do we really spend on it? Which brings me to webinars. I love speaking and presenting, but I don’t love the costs associated with doing webinars. Run Your Next Webinar as a Hangout On Air. Save BIG on webinar fees.

Google 165

Google YouTube How To List 165

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Hosting 160

Hosting URL Newsletter Analytics 160

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163

Content Training Marketing Industry 163

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. A robust digital marketing strategy consists of six key stages.

Conversation 70

Conversation How To Software Analytics 70

Writtent Blog

DECEMBER 20, 2023

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Test both your interviewing software (e.g., Skype, video camera) and your recording software (e.g., First you need to find an expert or two to interview. microphone, tape recorder).

Tips 97

Tips Press Release Software eBook 97

Jon Loomer

MARCH 2, 2017

From the beginning (mid-2014), I’ve hosted weekly webinars for this community. I now stream those webinars directly to the private Facebook group via Facebook Live. Back in January, I wrote a blog post to explain how I stream webinars via Facebook Live using Wirecast. I have no financial incentive.].

Video 60

Video Facebook Notification Software 60

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Storify 100

Storify How To Marketing Startup 100

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Almost Savvy

JANUARY 3, 2009

Before getting into the strategic value of a Twitter presence and the zillions of software applications available to enhance your Twitter experience and options, let’s cover the basics. DM (a private direct message) with the link to the webinar. There has got to be something special going on here.

Twitter 204

Twitter LinkedIn Tweetdeck Lijit 204

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 164

Marketing Exercises Comparison Software 164

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 116

Data Marketing How To Collaboration 116

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Stay N' Alive

SEPTEMBER 23, 2013

About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I was stuck - great software, with nowhere to go. I couldn''t build an audience though! I feel your pain!

Marketing 99

Marketing Software Consultant Skills 99

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Jon Loomer

APRIL 13, 2020

Webinar-style and 2. I always use third-party software. Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There are two primary ways I conduct a Facebook Live session: 1. Split-screen interview. Click on the eyeball to make it visible.

Facebook 214

Facebook Widget Upcoming URL 214

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. In Mike’s case, he has 160 markets to evaluate, while Andrew has 120.

Storify 100

Storify Yammer Engagement Sentiment 100

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Your Escape From 9 to 5

APRIL 16, 2022

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. The aim of marketing is to turn an unqualified lead into a qualified lead.

Marketing 40

Marketing How To Software Buy 40

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? But do we really have an all in one Closed Loop market system that does it all? Probably not.

Marketing 197

Marketing StumbleUpon Digg System 197

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 157

Data Vimeo Badge Hubspot 157

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Easy-to-use software like Addvocate helps companies manage this process. They are myths.

Social Media 167

Social Media Content Marketing B2B 167

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110