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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. Fuji ??? (??:

Travel 94
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130
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5 Instagram SEO Tips to Increase Your Reach

Hootsuite

Here are the search results when I search “travel” from my main Instagram account, where I follow and interact with a lot of travel writers and travel brands: I follow all four of the top search results and have interacted with all of them in the past. What this means for brands : Again, it’s all about research.

SEO 145
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104
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How To Become An Instagram Influencer: 13 Tips For Beginners

Keyhole.co

So her posts mainly consist of tips to style certain pieces of clothing in several different ways. Have a creator or business profile If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too. In other words, does your audience gain anything from your content?

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Actionable insights to help you grow faster. Not sure how?

Industry 125