Sherrilynne Starkie

APRIL 24, 2018

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. Social Media Marketing Expertise.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

SEPTEMBER 14, 2013

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

OCTOBER 28, 2012

“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner. Down a new path?

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. But, its use is not limited to marketing.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Photo credit: Wikipedia).

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Facebook stories are getting more useful for marketers. — SS. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. These are significant changes, but will they be enough to restore users’ trust?

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! 10+ Marketing Predictions for 2019 From Top Marketers. Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. B2B content marketers New Year’s resolutions for 2019.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. And all too often, these young professionals come up wanting when it comes to social media skills.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 17, 2013

February 17: this week in social media. 17 essential social media guidelines to follow. 17 essential social media guidelines to follow. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. View more lists from Sherrilynne Starkie. Related articles.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Related posts: Social media: how to handle feedback.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Follow List.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. No information is posted that hasn’t been published by the social media users themselves. Ever update your Facebook with a silly remark and then regret it? It happens all the time. It’s called We Know What You’re Doing. “I love my work. But there is a fix.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

JUNE 7, 2012

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Related posts: Social media in health care. The Next Frontiers in Social Media.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Do legal marketing professionals require a seat at the table?

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the connection that social media brings.

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

NOVEMBER 7, 2013

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. Using social media for research. Putting your best foot forward in PR. Putting your best foot forward in PR.

Conference 218

Conference Content Video Marketing 218

Sherrilynne Starkie

APRIL 17, 2020

It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO.

LinkedIn 389

LinkedIn URL SEO Social Media 389

Sherrilynne Starkie

JANUARY 23, 2019

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The post Marketing graphics as easy as pie! The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. It’s graphic design in a snap!

Marketing 191

Marketing LinkedIn Instagram Twitter 191

Sherrilynne Starkie

JUNE 22, 2011

(..)

Social Media 360

Social Media Marketing 360

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Why is Earned Media Important? That’s one way that earned media directly powers owned media.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Anne Joseph is a passionate social media writer and working at Bouxtie.

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

APRIL 23, 2018

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? You are not alone; many feel frustrated and some companies are giving up on social media completely. If you want to see clear ROI for social media, get some expert advice.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing. Find out if influencer marketing could work for you.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. Facebook, Google, CES, BBC all make this week's list of top social media must-knows. 101 must-know social media stats for 2018. followers .

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Anne Joseph is a passionate social media writer and working at Bouxtie.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

MAY 1, 2018

Anyone can claim to be a social media expert, but it’s difficult to tell who’s the real deal and who are the fakers. Start by looking for a professional with Hootsuite Social Marketing Certification. . Industry certification separates the wheat from the chaff in social marketing expertise.

HootSuite 59

HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

MAY 11, 2020

A lot of marketers put considerable time into creating content and growing their social media following. In my webinar, I explain how public relations is often the missing ingredient in content marketing. Or contact me to discuss how you can improve your content marketing results. I’ve posted my slides below.

Google 221

Google Software Content Social Media 221

Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. Should women take a 10-day social media fast? The world survived.

YouTube 199

YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

FEBRUARY 10, 2020

There’s room for optimism for the media industry too. Disengagement with the news has slowed significantly and there’s been huge growth in amplifiers–people who share news stories via social media. The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market.

Survey 259

Survey Compete Forums News 259