The Social Media Incubator
JULY 10, 2013
It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. To figure ROI on your Facebook advertising, you need to calculate your cost per desired action.
The Social Media Incubator
AUGUST 25, 2011
In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Can a business that sells to other businesses measure ROI with social media? The trick with B2B is to know what your overall marketing goals are, and to tie your social media objectives to your overall goals. Absolutely!
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The Social Media Incubator
AUGUST 22, 2011
To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Find the ROI in your social media efforts.
The Social Media Incubator
MAY 3, 2013
When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. So what are the most important metrics that determine your online ROI ? So what are the most important metrics that determine your online ROI ? Important, maybe.
The Social Media Incubator
NOVEMBER 16, 2009
scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations and Small Business Mavericks C.E.L.
The Social Media Incubator
JUNE 13, 2011
This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).
The Social Media Incubator
OCTOBER 10, 2013
Are personas a good marketing tactic in the era of social media? All of these are marketing “personas” ( as obviously wolves, geckos and ducks can’t speak on their own !). One theory is that you can effectively use a persona in your marketing if your audience knows there is a real person behind it. Or the GEICO Gecko.
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