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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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Google’s Upcoming Cookie Block Reportedly Attracts U.S. Regulatory Attention As Competitors Complain They Cannot Track Users

Forbes Social Media

Critics say Google has weaponized privacy in an attempt to entrench its own market position.

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

Age 13 is also the cutoff for the Children’s Online Privacy Protection Act ( COPPA ), which has tougher restrictions on platforms for younger kids. Data & Privacy Concerns. Why We’re Skeptical About Instagram for Kids.

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Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Off the back of this update, many marketers and brands were curious whether their organic reach would take another hit. Privacy, security, and data at Facebook.

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3 Customer Expectations for Chatbots to Help Fuel Your Chatbot Strategy

Ignite Social Media

With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. What does this insight mean for brands and marketers?