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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

This file is part of a software application licensed from. The application software, database and associated files cannot be duplicated, copied or. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. TEKgroup International, Inc. www.tekgroup.com). Global Home. 04 January 2007.

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China: The State of Social Media

Mindjumpers

Currently, he is working on education software for international schools in Asia. . A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. In fact, “employee weakness” was responsible for 20% of cyberattacks, according to the EY Global Information Security Survey. Privacy settings. Malware attacks and hacks.

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Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

The Realtime Report

Facebook amends privacy policy by removing line on minors – Facebook has updated its user privacy policies, including removing language about how teenagers’ content can be used in ads (Bloomberg). Any social media updates that we missed? Let us know in the comments below!

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10 Best B2B Webinar Platforms for 2021

Oktopost

Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. 4 Considerations for Choosing Webinar Software.

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