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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. 5 Upcoming Social Networks to Watch.

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How to use TikTok for business effectively and grow your audience

Sprout Social

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Leverage TikTok’s content publishing features.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. And write in the first person.

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How to Write a Social Media Policy for Your Business

Socialmedia.biz

From a marketing standpoint, 80% of businesses worldwide use more than one social media platform to generate leads (61%), improve search rankings (58%), develop enterprise partnerships (54%), reduce offline advertising expenses (47%), increase sales (43%), and gather marketplace insight.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just a handful of ways these platforms have created moments of synergy for marketers and users alike.

Instagram 101
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This Is Being Recorded. By You

Twist Image

Instead of rocking out to 'Running With The Devil', the majority of people in the audience were recording, capturing and publishing the moment instead of soaking in the sweat of the rock n' roll and raising a cold one with some friends. And we're publishing our lives. What have we become? We track our own every move. All of the time.

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How to Use Facebook Groups to Grow Your Business

Later

As the owner of a Facebook Group you gain access to Activity insights, can control the Group settings and privacy controls, and most importantly, you have the authority and control to moderate conversations as a Group Admin. Identify new target audiences for product and marketing campaigns. Looking to level-up your Facebook strategy?

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