Keyhole.co

MARCH 6, 2024

Sometimes, they have enormous resources at their disposal. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). Often, the most effective way of doing this is by publishing press releases.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Kikolani

NOVEMBER 24, 2011

The Resources Mashup. 100 Questions to Help You Write, Publish, and Sell Your Ebook – If you want to write an ebook but are having difficulty getting started, these 100 questions will give you the jump start that you need. Here are some great Black Friday & Cyber Monday deals for bloggers and online marketers.

Mashup 146

Mashup Resources Press Release Adsense 146

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Marketing organizations are historically built around generation of “finished” content. Who owns the maintenance?

Content 237

Content Press Release Flickr Collaboration 237

Kikolani

JUNE 15, 2012

The Resources Mashup. Instead of focusing on the benefits of what BlogWorld has accomplished over the years, and the potential in making a side income and business through internet marketing and blogging, they decided to “spin” the story in a slightly different direction. Now, many marketers wonder how to get more web traffic.

Mashup 120

Mashup Resources Blogger RSS 120

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. It’s the best search engine marketing money can buy. Article marketing – Article marketing is not dead. Press releases – Write and publish a press release online every time your company does something remarkable.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

MARCH 3, 2011

Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook?

Case Study 79

Case Study Press Release Marketing Small Business 79

Waxing UnLyrical

DECEMBER 16, 2013

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Measurement MeasurePR Resources Shonali Burke Weekly Roundup katie paine PR measurement sally falkow' PR Measurement – What to Measure.

Storify 216

Storify Press Release Case Study Hashtag 216

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Whatever you’re most scared of is probably what your content marketing strategy needs. Use Quality Outside Resources.

Strategy 95

Strategy Content Marketing Press Release 95

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? When it comes to creating an online presence, that is, building a website, when should you start that marketing process?

Marketing 114

Marketing Small Business Case Study SEO 114

SocialFish

JANUARY 11, 2011

Particularly in the first half of the year, I personally will be doing a tiny wee bit less blogging as Jamie Notter and I are writing a book for a major publisher who will have us on strict deadlines until the book is published in September (stress). Thank you to you for making this blog as amazing a resource as it is!

Postrank 170

Postrank Handbook Case Study Press Release 170

Writtent Blog

NOVEMBER 5, 2013

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. By viewing your content marketing strategy as a series of “agile sprints,” not a marathon, you can get more for each word you write. Content marketing expert John Paul Nettles is a fan of what he calls the “build-up approach.”

Content 90

Content Case Study eBook Marketing 90

Small Business Mavericks

APRIL 30, 2011

» Kudos To HubPages Anyone who has read my blog for very long knows that I am a strong advocate of article marketing. That is, I believe that writing articles and publishing off of your website with links back to your website is a good way to promote yourself online. But I guess not. Everyone wins. How can that be bad?

Hubpages 156

Hubpages Small Business Case Study Press Release 156

Small Business Mavericks

APRIL 7, 2011

Perhaps EzineArticles is saying it won’t publish articles that exceed a certain percentage of keyword density because it wants to control spam in its directory. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Should You Use A Ghost Twitterer?

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

FEBRUARY 8, 2011

And, the Huff-Post press release states that $300 million of that will be cash. So the real question is, what is the nature of content marketing online? Now, it’s a content publisher. And content publishers are the ones who are making money online. They purchased Huffington Post for $315 million.

Press Release 79

Press Release Case Study Small Business Adwords 79

Adam Sherk

NOVEMBER 9, 2010

The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a kid who grew up loving stories and more specifically words.

Press Release 146

Press Release News Publishing Study 146

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Marketing organizations are historically built around generation of “finished” content. Who owns the maintenance?

Content 100

Content Press Release Flickr Collaboration 100

Jason Yormark

AUGUST 8, 2012

Do I have the necessary tools & resources in place to ensure we can be successful? There’s a wealth of online resources that can make managing your social media efforts a little less daunting. For managing your engagement and publishing check out the likes of Hootsuite or Tweetdeck.

Consultant 254

Consultant Questions Social Media Tweetdeck 254

Small Business Mavericks

APRIL 29, 2011

Rewrite it so that it isn’t duplicate content and distribute it to a few publishers around the Web to see if someone wants it. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Sometimes you can turn a popular blog post into an article.

Content 156

Content Hubpages Case Study Press Release 156

Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Remember: The editorial team is your best resource. Keyword Research for Content Planning.

Research 183

Research Content Hitwise Adwords 183

Sprout Social

APRIL 15, 2024

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. The incident had a knock-on effect.

Press Release 95

Press Release Banking Reputation Marketing 95

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. These include forums, blogs, community websites where industry news can be published, wikis, etc. Even if you’re a local business. And I fully agree. The Internet is a huge place.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Is Link Buying Necessary? But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. Your list gives Letterman a run any day.

Press Release 126

Press Release Digg News SEO 126

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Small Business Mavericks

FEBRUARY 26, 2011

I really like this paragraph from Wired Magazine’s article on the topic: While it’s too early to tell how effective the change will be, the mere fact that it’s still too early to tell means the change isn’t nearly radical enough to represent a real reset of the economics of publishing on the net. Indeed, did Google go far enough?

Google 150

Google Content Case Study Press Release 150

Hootsuite

APRIL 26, 2023

Source: CDC That means organizations covered by HIPAA cannot publish or share any protected health information on social media without the relevant individual’s specific, written authorization. Sharing patient information with an agency Do you work with a third-party marketing agency to help you with social media? Remain professional.

Social Media 93

Social Media Health Care Tips Policies 93

Small Business Mavericks

FEBRUARY 16, 2011

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. Now the question is, how can small business owners and other marketers use this data to improve their SEO for targeted search terms? That’s what SEOmoz’s post can give us a little bit of insight about.

Case Study 79

Case Study Press Release Small Business SEO 79

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Who wants to read about marketing automation software?

Small Business 100

Small Business B2B Strategy Content 100

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Buzz Marketing for Technology

DECEMBER 11, 2008

He will also be releasing a new book called Me 2.0: In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC!

Brands 100

Brands Press Release Syndication Social Bookmarking 100

Kikolani

OCTOBER 11, 2012

This doesn’t mean that you can’t do press releases, or interview satisfied customers. By publishing good press, you may be able to overwhelm the negative reviews. If you have three bad reviews, but only one good review published online, it makes it look like you offer shoddy service.

Reputation 152

Reputation Forums Press Release Review 152

Later

MAY 29, 2020

According to Facebook’s press release , once the feature rolls out, you’ll be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.” . Just starting out in the world of influencer marketing? We have you covered!

Features 109

Features Instagram Badge Influencer 109

Small Business Mavericks

FEBRUARY 2, 2011

Are You Overusing Jargon In Your Press Releases? The following story was published four minutes after this blog post of mine was published: [link] It does confirm what you just said. Had I read Amit Singhal’s own blog post, published the day before , I’d have known that.

Google 79

Google Press Release Case Study Small Business 79