Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 127

Brands Sports How To MySpace 127

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Adam Sherk

NOVEMBER 18, 2009

Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. In the table below the 32 NFL teams are ranked by the total number of followers/fans on their official Twitter accounts and Facebook pages.

Team 209

Team Twitter Facebook Sports 209

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. You could say esports is having a moment.

Data 87

Data Strategy Marketing Sports 87

Freelance Social Media

JULY 1, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Foursquare Marketing by cinta5 on July 1, 2010 Lately on Freelance Social Media we’ve been discussing businesses using Foursquare as a way to build loyalty with their customers.

Foursquare 106

Foursquare Marketing Loyalty WordPress 106

Keyhole.co

NOVEMBER 21, 2023

And their slightly regal but warm approach extends to their online presence and marketing. million Facebook: 14 million Twitter: 9.6 million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. But not Apple Support on Twitter. million LinkedIn: 17.6

Social Media 59

Social Media Strategy Apple iPhone 59

Convince & Convert

JUNE 12, 2014

While there are a limited number of VIP Cards sold to students annually, the university also confirmed to CBS Sports the possibility to extend this promotion to additional groups in the future. What can we learn from these sports teams embracing social media? This is not the first time Purdue University has hosted a social media game.

Team 146

Team Features Sports Case Study 146

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. (in West Bengal!)

Content 253

Content UGC Community building Hotels 253

Audiense

JUNE 17, 2016

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage.

Data 60

Data Strategy Sports Campaign 60

Pixlee

SEPTEMBER 17, 2018

Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around. The sports apparel brand can also leverage these photos directly on social media platforms.

Campaign 67

Campaign UGC Apparel Content 67

Freelance Social Media

MAY 26, 2009

This survey provides a rare snapshot of how non-profit organizations are embracing and using social media online, and provides concrete evidence that the use of social networking is becoming essential to a successful non-profit marketing plan. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Twist Image

FEBRUARY 23, 2018

It's easy to build a dystopian vision about the current state of digital, but it's less about a current media dystopia and more about threading the needle between several key facts the marketing industry is currently experiencing, and then drawing our conclusions from there. People want information (news, entertainment, sports, etc.).

Loyalty 51

Loyalty Data Advertising Analytics 51

Diva Marketing Blog

JULY 28, 2014

Many saw the battle unfold on Twitter but I wondered. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. TMZ Sports got word of this tweet then contacted us to ask more about it. Meghan Irwin/Waffle House : Van Lathan from TMZ Sports reached out to us on Friday June 27 th.

Social Media 87

Social Media Hashtag Committee Sports 87

Ignite Social Media

JUNE 3, 2016

Last year saw celebrations in countries such as Egypt and Spain, so stay tuned to @MashableEvents on Twitter to see what this year will bring as anything can happen. With such a large sporting event, the opportunities for brand sponsorships and activations are endless. Instagram Analytics. 360 Degree Facebook Photos.

Social Media 60

Social Media Analytics Activities Film 60

Convince & Convert

APRIL 11, 2011

Every time I hear the words “twitter strategy&# I want to smack someone in the head. By definition, Twitter is not a strategy. Even in the best case scenario, social media marketing alone isn’t going to create legions of customers out of thin air. Social media is the great tiebreaker in the sport of modern business.

Social Media 151

Social Media Press Release Metrics Aggregator 151

Diva Marketing Blog

JULY 28, 2014

Many saw the battle unfold on Twitter but I wondered. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. TMZ Sports got word of this tweet then contacted us to ask more about it. Meghan Irwin/Waffle House : Van Lathan from TMZ Sports reached out to us on Friday June 27 th.

Social Media 40

Social Media Hashtag Committee Sports 40

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. And Twitter, which “ranks&# tweets to determine trending topics. So much so that people (presumably sober) proclaimed that this was the future of marketing. Google, which “ranks&# Web pages.

Klout 159

Klout Nielsen Influencer Social CRM 159

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Later

APRIL 1, 2020

With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Here are 4 key reasons why YouTube could be a valuable addition to your marketing strategy: . #1: Unlike social networks like Instagram and Twitter, YouTube is a search engine. Take GoPro for example.

YouTube 62

YouTube How To Video SEO 62

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

Template 145

Template Templates How To Tourism 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. We also spoke to dozens of industry specialists. woke washing.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. million Facebook: 2 million YouTube: 503K Twitter: 368.7K Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. Here is the wondrous follower count on Gymshark’s main accounts.

Strategy 52

Strategy Influencer Social Media Meme 52

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Financial sector laws typically treat the internet as a marketing channel. And create content that resonates.

Banking 105

Banking Social Media Tips HootSuite 105

Viper Chill

AUGUST 20, 2012

You see, blogging and internet marketing can be a really tiny industry sometimes. We make families, go out for dinner with friends and play in sporting teams. Remember, this was before Twitter was big. These days a lot of bloggers are talking about loyalty. Well, there are a few reasons. Humans are social creatures.

How To 77

How To Blogger Meeting SMS 77

Sprout Social

JUNE 29, 2021

Creators drive so much conversation on Twitter and we’re seeing an evolution in how conversations are happening,” says Kerrie Smith , a content strategist for Twitter ArtHouse. Twitter ArtHouse helps brands collaborate with creators to develop and produce Twitter content that engages a brand’s target audience.

Social Media 126

Social Media Brands Content Collaboration 126

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. By comparison, TikTok has 689 million active users, and Twitter has 353 million.).

Influencer 143

Influencer Privacy Template Templates 143

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. I was a sports reporter. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Alfred was in the army.

Marketing 108

Marketing Diagrams Skills How To 108

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing? And that’s content marketing in a nutshell.

Content 114

Content Marketing Publishing Loyalty 114

Keyhole.co

DECEMBER 11, 2023

It’s not just a buzzword; it’s the heart and soul of your digital marketing strategy. Engagement rate is a critical metric because it reflects the effectiveness of your email and social media marketing strategies. This, in turn, leads to improved brand visibility, customer loyalty, and conversions.

Campaign 52

Campaign Engagement Social Media How To 52

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All All of us have influences. 10 books are up for grabs.

Social Media 112

Social Media Strategy Influencer Education 112

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. jeffespo I like the used gear one.

Jive 30

Jive Forums Committee Survey 30

Social Media Strategery

AUGUST 30, 2011

It’s not difficult to find examples of sports teams using social media. League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.

Compete 102

Compete Sports Collaboration Loyalty 102

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing? And that’s content marketing in a nutshell.

Content 89

Content Marketing Publishing Loyalty 89

agora pulse

APRIL 28, 2020

Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? With that spirit of collaboration and cooperating in mind, I asked some of the brightest social media marketing minds I know what they thought you should know about how to become a social media manager. Follow Jay Baer on Twitter.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

JANUARY 24, 2014

Says David, “The CEO and President of Digital made the wise move to think of social not as an add-on, but as something that’s going to be a core component of the business going forward whether it’s on the content side, whether it’s on the marketing side, even as you think about talent recruiting.”

Engagement 163

Engagement Syndication Facebook Metrics 163