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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. What’s a social ad?

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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

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LinkedIn Elevate Shutting Down ? Here?s the Best Alternative to Managing Your Employee Advocacy

Hootsuite

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Engage employees.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

This means if your audience is primarily on LinkedIn, go for text posts. You just need to upload your files and the tool will automatically create subtitles for your videos. That’s a 44x ROI. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%.

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2023’s Top 11 Social Media Management Tools For The AI Age

Keyhole.co

That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game. Scheduling and Publishing Tools Have trouble scheduling your posts in advance?

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.