Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

MARCH 26, 2024

But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 111

LinkedIn Tips Curation Training 111

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

LinkedIn 105

LinkedIn Comments URL Engagement 105

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Influencer 89

Influencer LinkedIn B2B Industry 89

agora pulse

MARCH 11, 2020

Only shared a post once on LinkedIn? You really should consider republishing on LinkedIn more than once. Just because you’ve posted a piece of content on LinkedIn doesn’t mean you can’t share the post again! Agorapulse’s very own Emeric ran an experiment where he shared one article many times to his LinkedIn audience.

LinkedIn 129

LinkedIn Content Hashtag Analytics 129

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 273

ROI Metrics Sentiment News 273

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. He’s building an AI tool for writing and collecting his first set of users with a discount.

SEO 154

SEO Social Media Strategy Hashtag 154

Oktopost

MARCH 4, 2024

He also dives into how they capitalize on Oktopost’s AI tools to ensure their advocates are personalizing their content, quickly and efficiently. Adrian walks us through how they encouraged their executives to get involved in thought leadership on LinkedIn, and the steps they’re taking to guide them along the way.

Tips 70

Tips Brands Apple ROI 70

Webbiquity SMM

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. You just need to upload your files and the tool will automatically create subtitles for your videos. That’s a 44x ROI. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

B2B 78

B2B Analytics LinkedIn Marketing 78

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? Lead Nurturing.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

SEPTEMBER 12, 2023

That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game. Scheduling and Publishing Tools Have trouble scheduling your posts in advance?

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

SEPTEMBER 12, 2023

That’s where reliable social media automation tools can help you. In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business. In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business.

Tools 52

Tools Social Media Curata Price 52

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 137

Examples B2B ROI Analytics 137

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. We’ve put together a guide to the industry’s three most important social media marketing tools. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools Marketing HootSuite 52

Webbiquity SMM

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B 306

B2B Influencer Platform SMS 306

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. Where social media fits into the big picture is a crucial part of being able to prove social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Training 115

Training Course Resources Social Media 115

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 91

Tools Sentiment How To Team 91

Waxing UnLyrical

JUNE 24, 2019

Tools like Traackr , Onalytica , klear , CreatorIQ , Influence.co and others provide search tools to help you evaluate relevance, engagement and authenticity. Many of these tools include options to evaluate followers by removing the fake accounts and bots from their counts. Connect with Debbie on LinkedIn or Twitter.

Influencer 237

Influencer Authentication Survey ROI 237

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results.

Review 78

Review Social Media Management Price Collaboration 78

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn.

B2B 138

B2B Social Media Strategy LinkedIn 138

Pam Moore

NOVEMBER 19, 2018

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. The heart of the digital and social online world of today is driven by two big things. Think about it.

ROI 60

ROI Content Training Template 60

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. The answers are out there, and there are tools to help you find them. Followerwonk.

Analytics 111

Analytics Social Media Tools Klout 111

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity.

B2B 217

B2B Brands LinkedIn Influencer 217

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100