Ignite Social Media

JULY 5, 2023

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. First, it is important to consider that every social media strategy should be unique to the individual person.

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Janet Fouts

SEPTEMBER 26, 2021

Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm. Magazines’ Top 100 Leadership Speakers. The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Forbes, and many other publications.

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Blogger LinkedIn Engagement Company 227

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in. To do this, they tap into Tagging.

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Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. This strategy doesn’t necessarily mean a formal, structured meeting. We do a year-end report now for our leadership.

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Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. What results are they seeing?

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Webbiquity SMM

OCTOBER 17, 2023

How are goals and strategies for content marketing changing? The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%).

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Research Report Social Media CPM 257

Sprout Social

NOVEMBER 15, 2023

So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s safe to guess the supervisors and leadership also didn’t grow up with social media, and many of them are not avid users. It’s fascinating really.

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Janet Fouts

MAY 12, 2020

On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. Julie Kratz is a TEDx speaker, inclusive leadership trainer, executive coach, author and founder of Next Pivot Point. Are you ready? Listen to the podcast! About Julie.

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Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

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Team Meeting Report Social Media 92

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Want to share custom performance reports with your leadership team? What are content curation tools? Hootsuite can help.

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Curation Social Media Management Tools Social Media 75

Ignite Social Media

APRIL 2, 2021

If you need to staff outside normal business hours, be sure you’re properly resourced and that you have an escalation plan in place should your team need to reach leadership during off-hours. Educate Leadership on Social Media Basics. Asking one person to be “always-on” isn’t reasonable or realistic.

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Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. We also included examples from brands to inspire your strategy. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally.

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Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. The challenge often lies in maintaining this consistency and delivering genuine thought leadership that sets your brand apart.

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B2B Social Media Strategy Reputation 69

Audiense

MARCH 24, 2021

“Leading the Audience Intelligence category pushes us to continue helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies, connecting social consumer segmentation with the rest of the marketing technology ecosystem”, says our CEO, Javier Burón. Maintaining the leadership.

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Analytics Influencer Report Review 148

Oktopost

JUNE 6, 2023

Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial! Claire then dives into her winning advocacy strategy. Her expertise encompasses social media management as well as broader content strategy and writing. Watch the live recording: Love going Behind the Post?

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Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 This isn’t a debate. The Consumption Gap proves it.

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B2B Report Case Study Content 143

Oktopost

MAY 11, 2022

But from an external perspective, strategy matters more. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy.

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Brands Content B2B Apple 144

Sprout Social

OCTOBER 11, 2022

The pillars of a content strategy for employee advocacy platform. Executive thought leadership (owned and earned). Incorporate executive thought leadership into your advocacy strategy. Share blog articles, videos, social posts and other content created by your C-suite or leadership team. Recruitment content.

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Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Gaining social media buy-in from executives and leadership. Episode Summary.

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Oktopost

APRIL 6, 2023

In other words, you can’t have one (trust from customers and leads) without the other (trust from Google), and you can’t have either without investing solidly into your thought leadership. What is the purpose of thought leadership? Thought leadership is, in many ways, a form of competition between one business and the rest.

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Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? Tip 2: Set goals for your strategy.

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Social Media Strategies Summit

OCTOBER 21, 2021

By maintaining an open dialog on the practicalities and pitfalls of life as a woman of color in a tech leadership role, Bryant aims to inspire others from minority roles to follow in her footsteps. Since then, he’s transitioned into the realm of leadership training and is now founder and CEO of ConantLeadership. Whitney Wolfe Herd.

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Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. that come from the members of a company’s C-suite or leadership team—not just the CEO. Why should you have an executive communications strategy? and how to get started.

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Strategy How To Training ROI 87

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. But you should at least have an outline of a strategy.

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Social Media Strategy HootSuite Sentiment 111

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

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Examples B2B ROI Analytics 136

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

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Skills Sentiment Team Press Release 128

Oktopost

SEPTEMBER 30, 2021

Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Katie is passionate about creating new market categories, scaling thought leadership programs, and customer-centric marketing. Catch all episodes here.

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Janet Fouts

JULY 13, 2020

an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. Aleya Harris is the founder and owner of Flourish Marketing.

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Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Eric works with other members of the executive team to lead the company’s vision and product strategy. Eric Hanson, CMO of Fuze takes the hot seat. Meet Eric Hanson.

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Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. Building thought leadership takes time. You will reap what you sow. Click To Tweet.

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Sprout Social

FEBRUARY 6, 2024

Beyond working more efficiently, their team is using data from Sprout to power a full-funnel social media strategy: Sprout has already made it easier for the Salesforce social team to share insights with our leadership about what our customers are talking about, and what their needs and issues are.

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Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

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Sprout Social

MARCH 25, 2021

As a result, this makes it difficult for social teams to ask for the executive buy-in and investment they need to take their social strategies to the next level. This is where social media reports can help you bridge knowledge gaps at the executive level and translate the raw data into a narrative that resonates with anyone in leadership.

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Koka Sexton

DECEMBER 25, 2022

It will provide you with valuable insight into the core principles of effective leadership, helping to empower you to take charge, make decisions, and inspire those around you. Furthermore, it will help you to understand the key differences between leadership styles and how to apply them in different contexts. What is Leadership?

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Oktopost

JANUARY 31, 2024

Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

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B2B Metrics Comparison Education 62

Oktopost

JUNE 20, 2023

2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on! In this episode of Behind the Post, host Olivia Messina sits down for a solo episode to discuss strategies you can implement if advocacy shares start to dip.

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Convince & Convert

NOVEMBER 30, 2023

It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Here we ask our leaders to pause and consider the strategy in the context of the larger organization.

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