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LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

“What about paid social?”, Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. LinkedIn Ads reporting in Social BI. Analyze how organic social stacks up against paid.

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9 Chatbot builders to enhance your customer support

Sprout Social

Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance.

Hubspot 104
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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

YouTube 113
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Introducing a More Powerful Salesforce Integration

Oktopost

This week, we’ve released a major update to our Salesforce integration that features more advanced social attribution, lead syncing and reporting capabilities as well as the new Social Insights package. Better Social Media Attribution Tools. This will allow for more accurate reporting. Mirror Campaigns.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 306
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Sprout Social and Salesforce Partnership Leads to So Many Questions

Ignite Social Media

We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. As a social media agency , we work in various Social Media Management (SMM) tools for our clients.