agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

Questions 109

Questions Marketing Hashtag Analytics 109

Hootsuite

AUGUST 29, 2023

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. As a busy marketer or business owner, you probably want to reply to every message as soon as you see it. A great way to use Facebook auto replies is to help customers navigate common issues or frequently asked questions.

Issues 87

Issues HootSuite Facebook How To 87

Jon Loomer

MAY 16, 2022

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild. For now, there are a lot of open questions.

Features 193

Features Marketing Groups Groups 193

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

Tools 171

Tools Price Marketing Template 171

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Socialized

FEBRUARY 10, 2021

In this article, we have jotted down seven questions that you must ask your audience before building a relationship with them. In order to grow your client, according to your company priorities, you should ask the questions on their day to work obligations and tasks. You can place your marketing messages with this information.

Questions 130

Questions Social Media Social Networking Metrics 130

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Be aware that your organization might not completely understand nuanced aspects of DEI issues.

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. What day is leg day? .

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. We need to think more like humans and less like marketers in order to hone in on the nuances of a message or movement. Just like in photography, this takes a keen eye. You do what VSCO did— you listen.

Issues 136

Issues Survey Campaign Authentication 136

Firebelly

FEBRUARY 27, 2014

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? The questions include: Does it arouse interest from your audience? Blog content marketing conversation metrics real time analytics' How long can.

Issues 236

Issues Content Metrics Analytics 236

Convince & Convert

NOVEMBER 25, 2014

There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. How can we measure the effectiveness of marketing?

Questions 164

Questions Marketing Training Buy 164

Sherrilynne Starkie

MARCH 24, 2018

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Still, the Cambridge Analytica story is making people question their participation on Facebook. This could be a worry for brands who have come to depend on it as THE channel for personalized digital marketing.

Social Media 284

Social Media Facebook Privacy Marketing 284

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 90

Marketing Privacy Policies Issues 90

Idaconcpts

JANUARY 17, 2014

As a freelance marketer specialized in the digital space, I get asked almost on a daily basis about whether or not a business should get into social media. The problem with this question is that it is the wrong one to ask. The right question to ask is: “Are our customers trying to contact through social media?

Questions 153

Questions Social Media Hotels System 153

Ignite Social Media

APRIL 12, 2022

One thing that immediately stood out from this move was questioning what this means for our clients using Salesforce Social Studio tool here at the agency. The biggest question we’re pondering is this one : Is Salesforce going to end Social Studio altogether to focus back on its roots as a CRM tool? And if so, when?

Questions 78

Questions Press Release Compete Tools 78

Ignite Social Media

AUGUST 2, 2023

Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the opportunities and challenges that generative AI creates, and where we think the future of social media marketing and AI will take us.

Social Media 144

Social Media Marketing Microsoft Software 144

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. So what’s next?

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. These insights help brands personalize content for marketing and advertising.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Razor Social

FEBRUARY 27, 2023

Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? With ChatGPT you can ask a question and get the answer or ask it to do something (e.g. Practical uses of the ChatGPT tool for Marketing So lets going through some practical uses of ChatGPT for Marketing: 1. write a poem).

Marketing 85

Marketing SEO Review Hotels 85

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. It feels better to take control,” Cole says.

Team 113

Team Examples Marketing Training 113

Akamai Marketing

NOVEMBER 10, 2011

” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” And much of this questioning is driving the conversation for ROI. What are some of the questions we should ask ourselves about the social media opportunities before we get started?

Questions 192

Questions Social Media ROI Domain Name 192

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. They long for the days when a person was available to answer questions and solve issues in real-time. To provide the best customer experience possible, invest in conversational marketing. Chatbots are here to help.

Conversation 101

Conversation Strategy Social Media Marketing 101

Social Media Strategies Summit

FEBRUARY 27, 2024

Create Templated Responses Speed is of the essence when answering negative comments, with 44% of US consumers — and 46% of consumers globally — expecting to receive a response to social media questions or complaints within an hour. Consider negative scenarios: Think about potential customer issues that might crop up down the line.

Social Media 179

Social Media Tips Guidelines Policies 179

Jon Loomer

AUGUST 27, 2015

Over time, many of its tasks were simplified, many bugs fixed, and now Facebook has created good support platforms and groups to help marketers with the issues they find. Should you use Business Manager to manage your marketing activities on #Facebook? Click To Tweet. Business Manager: The Basics.

Issues 125

Issues Facebook Advertising Collaboration 125

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Adam Sherk

MARCH 8, 2012

However many still face issues with strategy, execution and incorporating social into a cohesive program. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

Publishing 215

Publishing Questions Social Media Activities 215

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Not all customers will reach out to you with their issues. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. Interview the agency by asking these questions. Ask yourself such questions as: Do you have an in-house designer? Shareholders.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 119

Team Marketing Collaboration Hubspot 119

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read more: Best Practices for Using Social Media Listening to Improve Your Marketing Strategy 8. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

The Realtime Report

JUNE 10, 2022

Dogecoin Price Prediction: A Perspective Coin on the Market. On the crypto market, there are so many coins appearing for the users. If you enter the market as a beginner, you may not have enough understanding of the best investing directions. Let’s answer these questions and decide whether it’s worth investing in the coin.

Price 91

Price Meme Marketing Buy 91