Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dive into some of them in detail.

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Strategy Sentiment Patterns Marketing 102

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

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Reputation Review Wikipedia Small Business 87

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

Reputation 74

Reputation Review Wikipedia Small Business 74

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions.

Social Media 128

Social Media Marketing Social Media Management Issues 128

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. Interview the agency by asking these questions. Ask yourself such questions as: Do you have an in-house designer? Shareholders.

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Social Media Marketing How To Social Media Management 190

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Convince & Convert

AUGUST 30, 2011

Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed. Mistakes happen. Robert Downey Jr.

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Reputation Issues Organization Company 130

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

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Sentiment Analysis Marketing Press Release 52

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank.

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B2B Marketing Mobile CPM 279

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 87

Team Tools Marketing Hubspot 87

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. Brand reputation management As a brand, you can’t make everyone happy. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Marketing Class Skills Trends 141

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. This can help you to hone in on the platforms and accounts that are causing the issues. What can you do?

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Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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Sentiment How To Marketing Analysis 133

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.

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Real Estate Marketing Automotive Smart Phone 271

Keyhole.co

FEBRUARY 20, 2024

Brand reputation on check A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

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Instagram Sentiment Reputation Hashtag 52

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Social media marketing Get more out of your social media campaigns to promote your brand. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience.

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Tools Strategy Marketing Analysis 52

The Realtime Report

NOVEMBER 17, 2020

The main highlight here is that sellers would greatly benefit from the bank’s services because they provide them with ease of access to much needed market tools that will help their business grow and flourish. It also minimizes the risk of enduring punitive fines and damages to your brand’s reputation as well as other legal issues.

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Tips Banking Compete Software 180

Jon Loomer

MAY 31, 2023

Very few even have a reliable and stable reputation to know what we’re actually getting. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). This includes things like tone, role, and how it should address certain questions.

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Training Content URL FAQ 184

Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Share tons of value-driven content, consistently Once you understand your ideal audience profoundly, use demand generation tactics to nurture top-of-the-funnel marketing leads. Enter: Lead-Generation Marketing.

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Social Media Tips Marketing Patterns 52

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Keyhole.co

MARCH 24, 2023

Now the important question is it worth responding to every social mention? Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. Here’s an instance when Amazon replied to a user and addressed the issue. Well, the answer is a big yes.

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How To Sentiment Reputation Hashtag 52

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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Social Media Privacy Marketing Policies 131

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

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Conversation Sentiment B2B Module 118

Ignite Social Media

AUGUST 3, 2020

TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. With the Instagram Reels feature being added to Instagram there comes a consequence of Instagram’s reputation increasing.

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Instagram Brands Remix How To 183

Sprout Social

OCTOBER 15, 2020

You can also keep an eye on potential crises and respond to questions or criticism before they get out of control. Reputation and crisis management. Monitoring your brand can help you stay on top of your reputation and handle customer issues before they get out of control. Identifying issues and improvements.

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Brand Monitoring Brands Sentiment Reputation 140

Ignite Social Media

JULY 13, 2021

Before we dive into that, let’s consider each of the following questions for your brand: Which industry does your brand fall into? SAAS Industries: Your brand offers software as a service and will need to stay on top of customer questions about how to use your software or help you identify bugs/updates to keep your existing customers happy.

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

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Social Media Loyalty Reputation Data 107

Hootsuite

JUNE 29, 2023

Guidelines help you and your employer avoid behavior that can make you liable for licensing or legal issues. It’s also important for maintaining the brand’s reputation. Content creators and marketers love style guides. Avoid ethical issues. Enhance brand reputation. Build professional relationships.

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Guidelines Template Templates Social Media 79

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 15, 2023

From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. But the Pro option is quite pricey at $399/month.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. That’s a mistake, of course—reputational risk can come in many forms: A3.

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Committee Reputation Consultant Guidelines 119

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? These are questions you might’ve asked yourself more than once. Knowing where you stand exposes market gaps and opportunities.

Brands 108

Brands How To Sentiment Metrics 108

Jon Loomer

MARCH 1, 2023

But, the question should be asked: Should you ever use it? In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. Just be aware of the potential issues in both cases. So, what could possibly go wrong?

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Advertising Video Metrics Issues 174

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Your analysis can reveal what your target customers value. The brand’s net positive sentiment dropped from 23% to -4%.

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Sentiment Analysis Brands How To 52

Keyhole.co

FEBRUARY 19, 2023

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics. He says, “Consider your target market. Finance writing demands authority.

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Brands Content Marketing Insurance 52