Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 64

Curation Social Media Management Tools Social Media 64

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Or, change the topics they write about on their blog. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

ROI 138

ROI Team Social Media Metrics 138

Bill Hartzer

SEPTEMBER 29, 2023

This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. Influencers are highly sought-after for their unique insights and their ability to tap into the collective wisdom of their followers.

Influencer 165

Influencer Tools Travel Collaboration 165

Oktopost

APRIL 18, 2024

Throughout the episode, Patrick reflects on the weight of this decision and how this specific task is what ultimately steers all marketing efforts toward measurable success. He is passionate about utilizing data and insights to deeply understand customer needs and deliver value to customers.

Repository 88

Repository Marketing Data B2B 88

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed.

Facebook 217

Facebook Analysis Instagram Tools 217

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. That’s what sentiment analysis is all about. As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences.

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

JUNE 7, 2023

Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Social Media Strategies Summit

MAY 19, 2022

Email newsletters are a great way to find the most trending topics in your niche. Packed full of quality visuals and links to interesting articles and other media, Tumblr is a content curator’s dream — particularly if you’re focused on trending topics that appeal to a younger audience , like fashion and travel. Email Newsletters.

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Social Media Content UGC Curation 264

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. When we consider the next topic, I’d argue it’s crucial. Unreasonable statement?

B2B 105

B2B Report Case Study Content 105

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

FEBRUARY 13, 2024

Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. With social listening, you can (well, at least virtually).

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Writtent Blog

NOVEMBER 17, 2023

When you first start a business blog, coming up with blog topic ideas can be tough. Interviews There are experts in every industry, and experts specializing in every topic within that industry. Interviewing those experts is one of the best business blog topic ideas because they make your blog a better resource and help your readers.

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FAQ Case Study Hubspot eBook 98

Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Each social media platform has its own unique personality, and not all are necessarily going to be a fit for your brand.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

FEBRUARY 12, 2024

This also means establishing consistent messaging across all platforms. This way, you get real-time campaign results across all platforms so you can track the engagement rates of your partnerships and present tangible data to decision-makers or your C-Suite team. It’s all about authenticity and relatability. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Buffer Social

OCTOBER 23, 2023

To increase the chances that people watch your videos all the way through, use storytelling elements to keep viewers hooked. Build towards a climax that provides a resolution or a valuable insight. Their feedback can offer direct insights into what content you should create next. Listen to your community.

YouTube 113

YouTube Tips Collaboration Trends 113

Oktopost

SEPTEMBER 26, 2022

Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Hot Topics: Social strategy for the public sector. Catch all of the episodes here! Meet Heather. Heather has a M.S.

Industry 174

Industry Content Apple Journal 174

Hootsuite

JANUARY 10, 2024

Hootsuite can help you do all of that (and more) from one user-friendly dashboard that works with Facebook , Instagram , X (formerly Twitter) , LinkedIn , TikTok , Pinterest , and YouTube. Start free 30-day trial OwlyWriter can : Write a new social media caption in a specific tone of voice Write a post based on a link (e.g., Book a Demo 2.

Tools 99

Tools HootSuite Price Marketing 99

Hootsuite

JANUARY 24, 2022

Want to know all the juicy deets about your followers? Twitonomy gives insights into anyone’s tweets, retweets, replies, and mentions. will let you scan it for insights. For instance, if you want to see when your main competitor’s followers are online, or what topics their audience is talking about right now. Brandwatch.

Directory 145

Directory Tools HootSuite Twitter 145

Oktopost

SEPTEMBER 28, 2023

Here’s the solution: harnessing social media engagement insights. We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it. Step 2: Your lead shares their information This is where sales teams can get to work.

Social Media 62

Social Media How To B2B Team 62

Sprout Social

JANUARY 24, 2024

This makes it easier for users to find and engage with topics they’re interested in. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. LinkedIn hashtags are keywords or phrases that categorize content.

Hashtag 115

Hashtag LinkedIn Trends Analytics 115

The Realtime Report

APRIL 24, 2024

It’s like giving their brains a giant hug and saying, “Hey, remember all that awesome stuff you learned? Gathering Priceless Insights Want to know how to make your next event even better? Highlight specific moments or insights they shared. And if all else fails, just tell them there’s free pizza involved.

Eventful 91

Eventful Survey Loyalty Authentication 91

Hootsuite

APRIL 28, 2023

or a topic of interest (e.g., Ask questions, share insights, and maybe make a few new pals. To find a listed group, use the search bar in the top left-hand corner to search for a topic of interest. Then, in the “On this page” menu, tap Groups to see all groups associated with that search term. social media marketing!)

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Groups Groups LinkedIn How To 143

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. So, how do you turn these insights into strategies for influencer marketing success ? Collaborate with influencers and track campaign performance, all in one place. Run and measure campaigns.

Influencer 101

Influencer Brands Fashion Review 101

Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. Sean even offers insights into how to best approach the guardrails required to ensure AI tools, systems and processes remain safe.

Products 69

Products Marketing B2B Apple 69

Oktopost

SEPTEMBER 12, 2023

It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests.

Data 124

Data B2B How To Metrics 124

Sprout Social

JANUARY 31, 2024

From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Topics and target audience. This list isn’t the be-all, end-all of YouTube engagement.

YouTube 100

YouTube Engagement Metrics Analytics 100

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. You can apply these tactics to any research that you conduct, whether it is audience, topic, or keyword research. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic.

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Research Google Newsletter Curation 77

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52