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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site. Start by gathering the following top-level information and social media metrics : Which social networks are they on? What types of media do they post? What’s the percentage split of each post type?

Analysis 184
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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.” Computers do.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Ever since ChatGPT rolled out and shocked the world, I’ve been focused on how I can leverage this type of technology to add value. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Of course, I have to be careful with this.

Training 185
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

By Demographics Breakdown Options: Age Gender Age and Gender Audience Type Description Generate extra rows to isolate performance by age and gender (or a combination of age and gender). Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ). Post Reaction Type generates rows for each type of reaction.

CPM 172
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. That information is shared with Meta to help enhance our advertising. You can pass details (parameters) about that action that are relevant to the type of event. When Should You Use Each?

Eventful 172
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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Custom URLs for Google Plus. Q: How do you use a Google Plus custom URL?

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

You might be wondering how to get started, what information to include, and how to get started. Select a Page type to create A new page comes up next with three different options for the type of page you want to create. This includes: Name : Type in your company’s name as you want it to appear on your company page.

LinkedIn 114