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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 103
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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.” Computers do.

URL 70
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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182
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Using Breakdowns

Jon Loomer

By Time: Day Week 2 Weeks Month By Demographics: Age Gender Age and Gender Audience Type (for Advantage+ Shopping) By Geography: Country Country and Audience Type (Advantage+ Shopping) Region Business Locations DMA Region By Delivery: Placement Platform Time of Day (ad account time zone) Time of Day (viewer’s time zone) Impression Device Platform (..)

URL 131
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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Custom URLs for Google Plus. Q: How do you use a Google Plus custom URL?

URL 105
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

You can pass details (parameters) about that action that are relevant to the type of event. You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. When you use one of these predefined labels for an action, Meta has an understanding of what that means.

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