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How Consumers Use Social Networking Sites

Small Business Mavericks

A study carried out by Sensis shows how consumers are using social networks. 12% research travel offers or holiday destinations. 15% follow or search for information on specific brands. Of course, most people are using the social networks for personal reasons, but you should pay attention to these numbers.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

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Industry benchmarks to inform your social media presence

Sprout Social

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. As marketers work to increase their familiarity with social data, they often encounter some common roadblocks.

Industry 123
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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks.

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The New Business Traveler

Twist Image

While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth. The thing is, that technology can now enhance the business travel experience. One of the easiest ways to enhance your business travel experience is to heed the words of The Boy Scouts : be prepared.

Travel 104
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Digital is facing a Trust Crisis

Dave Fleet

Richard Edelman refers to information bankruptcy , noting that in the face of an epidemic of misinformation, the institutions that we expect to guide the way in these moments – government and media – “have both failed to meet the test”. As this year’s report highlights, trust in all information sources is at record lows.

Privacy 397
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook.

Facebook 130