Sherrilynne Starkie

article thumbnail

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com. I’m honoured to be included.

article thumbnail

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media. Trust Indicators include information on news publisher ethics, corrections, and fact-checking policies as well ownership structure and masthead information.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. This is not the end of social media marketing.

article thumbnail

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

article thumbnail

Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Photo credit: Abode of Chaos).

article thumbnail

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Having defined goals will inform every part of a campaign from messaging to content formats, channel selection, paid promotion tactics and more. Special Tricks.

article thumbnail

Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Stories continue to grow in importance for audience engagement across social media platforms.

Features 150