Remove Information Remove Report Remove Sentiment Remove Statistics
article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP).

Analytics 113
article thumbnail

The social media customer service statistics brands need to know in 2022

Sprout Social

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. ” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. Not sure where to start?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 111
article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 110
article thumbnail

How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Enter social media reporting. What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Why Do You Need A Social Media Report? Are you looking for something like that?

Report 52
article thumbnail

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.