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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

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The role of artificial intelligence in business in 2024

Sprout Social

Artificial Intelligence refers to the simulation of human cognitive functions by machines. Together, they help process and analyze large volumes of unstructured data to help you improve search accuracy, automate data processing and extract meaningful insights for informed decisions. What is AI?

Patterns 119
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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Enter social media reporting. What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Why Do You Need A Social Media Report? Are you looking for something like that?

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. And then learn how you can use Hootsuite to measure results. Clear data.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Make sure you have a solid CRM solution that collects information from your social media analytics platform and saves all the records.