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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. I draw a hard line between Influencers and Advocates. Tweet This!

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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

In all, Klout is now measuring your influence across ten different social networks. I’d say that Klout has realized that social media influence goes well beyond Facebook and Twitter, which means it is serious about being the premier metric platform for social media. I suspect that Klout will add these sites someday soon.

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Do You Pout About Klout? What’s The Point?

SocMed Sean

Do you know he has a Klout influence score of 86? He has a Klout influence score of 88. In previous articles, I discussed why services like Klout are not good at actually measuring social media influence and I used a similar example that showed that Klout indicated that Charlie Sheen was more influential than Oprah. Well DUH!!

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Top 10 People Who Influence What Americans Buy

Bill Hartzer

DeGeneres conceals her wealth with ordinary clothes and a gracious attitude, influencing a legion of supporters through her television shows and brand sponsorships. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. Share it on StumbleUpon. Taylor Swift.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Share it on StumbleUpon. Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good?

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Share it on StumbleUpon. Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good?

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How to Keep Fans and Influence People on Facebook

Kikolani

2010 Social Media Wishlist – New Features for Facebook, StumbleUpon, & Twitter. Please share your tips in the comments below. Related Posts. Facebook Applications Adding Embarrassing Content to Your Profile. Twitter Lingo & Tips For New Twitter & Facebook Users. Inside the New Digg, Including New Auto Submit Feature.