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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Survey Reveals That 41.3% Of Startups Don’t Have a Digital Marketing Strategy

The Realtime Report

Of Startups. Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. Of Startups Do Not Have a Digital Marketing Strategy.

Startup 91
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Mmhmm, Five-Month-Old Video Startup Making Virtual Meetings More Fun, Raises $31 Million Pre-Launch

Forbes Social Media

Video presentation startup mmhmm has raised $31 million from VC firm Sequoia and a host of influencers while still in beta tests.

Startup 121
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions? Click To Tweet.

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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

Five months after launching was the first time my creator startup hit four-figures in earnings. What I did have was years of startup experience, especially in marketing. Collecting testimonials Social proof is one of the most powerful psychological marketing concepts that can influence decision-making.

Startup 61
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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I’m an advisor to another five or six startups, as well, with minor equity grants associated with that role. Amazing tool for keeping tabs on thought leaders about anything. Those are the 12 I have in play today. I’m also an investor in two venture funds/accelerators in Indiana: Gravity Ventures and Sproutbox.

Startup 168