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Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? The tool that’s making the most rounds these days, it seems to me, is Klout. If you use HootSuite to manage your social platforms, every time you click on someone’s profile, you’re hit in the face with their Klout score. Who we are-are!

Klout 268
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Influencer Marketing – Part 1

Saying It Social

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.

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Social Influence. Where Do You Rank?

Jason Yormark

One of the hot trends in social media these days are the crop of sites that are claiming to measure ones social media influence. Sites like Klout , PeerIndex , and up and comer Empire Avenue all have unique ways in which they measure your social influence based on a variety of factors. And I’m currently going for $25.85

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. A great tool to collect this kind of data is a site called Klout. Klout allows you to sign in and link up a variety of social media platforms.

Strategy 213
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The 3 Keys to Social Influence

Convince & Convert

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. What’s your strategy for the content you produce and share on social media? People invariably try to game the system, to increase their Klout score by doing this or doing that.

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Analytics: what are you really learning?

Sherrilynne Starkie

Good strategy is driven by data, research and analysis. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

Analytics 380
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers. Amply does not score influencers, it scores conversations.