Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. You may have your own method.

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Social Media Lithium Team Conference 35

Jeff Esposito

AUGUST 24, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Unported License.

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Social Media CoTweet CoTweet Creative Commons 31

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

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Social Media Study Sentiment Consultant 34

Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. Social Media Integration for Non-Profits View more presentations from Mike Schaffer.

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Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Jeff Esposito’s Blog — Topsy.com [.] Unported License.

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Jeff Esposito

SEPTEMBER 23, 2010

« Previous Post Next Post » [link] Tweets that mention Offline Spam | Strategic thoughts on using social media and public relations in business from Jeff Esposito — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Cartoon of the day Five for Friday 09.24.10

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Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

SEPTEMBER 14, 2010

« Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Cartoon of the day Five for Friday 09.24.10 Unported License.

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Jeff Esposito

OCTOBER 19, 2012

Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers. How Evil Is Your Smartphone?

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Jeff Esposito

JUNE 10, 2011

Pixie Dust & The Mountain of Mediocrity – This may be my new favorite analogy for social media. The Role of Public Relations in Influence – This is a great post from my good buddy Eric Berto ( Geek Giant on Twitter ) on influence and PR.

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Delicious Campaign Influencer Social Media 41

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Is there a void of advanced social media content on the conference scene? – Social Media or Search + Social Media? –

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Sports Conference Influencer Social Media 28

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Easy answer: get to know your media contacts. This is a guest post from Elissa Freeman. Personal interaction creates trust.

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Jeff Esposito

APRIL 27, 2012

Seven truths about online influence – the word influence is dropped a lot in the social media space. This is an awful PR move from Hasbro in luring a blogger with products for review only to serve him legal papers and harass his neighbors for reviewing a product that was leaked to him. Many folks confuse the meaning.

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Jeff Esposito

JUNE 8, 2012

This post from my friend Amy Vernon, recounts a similar experience of their ineptitude in targeting potential “Influencers.”. Social Recruiting: 55% of U.S. Jobs Are Posted to Two Or More Social Networks – This is a good story with a link to the study on social recruiting. ideas, but somehow became friends.

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Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. If you’re here drop me a DM to get together. Have a great weekend and catch you next week! After all, there is no such thing as a free lunch.

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Blogger Influencer Social Media Advertising 36

Jeff Esposito

AUGUST 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Networking Map – 2010 edition Written on August 28, 2010 by Espo in social media Enjoy this post? « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

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Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. People were mad, shocked and sad.

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Case Study Organization Reputation Communities 54

Jeff Esposito

JULY 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Global Web Index Written on July 14, 2010 by Espo in social media I saw this yesterday on Scott Monty ‘s site and was blown away at the levels of information that were at our fingertips. Social Media Insider said: Global Web Index [link] #Socialmedia [.]

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Jeff Esposito

AUGUST 13, 2010

74% of Social Media Users Expect Cries for Help to Be Answered Within an Hour – This is a pretty interesting report from the Red Cross. It not only shows our expectations from assistance via social media but the way that it has become an integral form of communication and our daily lives. Who “owns” social media? –

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Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. Enjoy this post?

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Jeff Esposito

SEPTEMBER 10, 2010

4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. Three Ways to Turn Customers into Evangelists Using Social Media – This bNet article goes to show you that people matter when it comes to social media. Check out this brief for some good tips.

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Jeff Esposito

AUGUST 13, 2010

This post was mentioned on Twitter by Social Media Tips, Social Media Insider and JobShoots, JobShoots. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? JobShoots said: Cartoon of the day [link] #news #socialmedia [.] Cartoon of the day Five for Friday 09.24.10 Unported License.

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Creative Commons Disqus Influencer News 31

Jeff Esposito

JULY 4, 2010

This post was mentioned on Twitter by jeffespo, Social Media Insider, Alltop and others. Alltop said: Kyle Drabek No Hitter [link] Social-Media.alltop [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Cartoon of the day Five for Friday 09.24.10 Unported License. Unported License.

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Alltop Sports Creative Commons Disqus 40

Jeff Esposito

JULY 9, 2010

While I think it’s interesting I wonder how much it will improve the client services and product offering as releases and social media are two different properties all together. Is a social media bubble ready to burst? - the world is full of bubbles. Social Media Insider said: Five for Friday 7.9

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Jeff Esposito

JUNE 17, 2011

Does Google Use Facebook Shares to Influence Search Rankings? – It is not because it just introduces a new measurement that also brings the tried and true long-tail theory back into the picture as applied to social media. Where Does Social Belong? – For a while now folks have been debating the value of a like on Facebook.

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Microblogging Education Communities Engineering 37

Jeff Esposito

AUGUST 19, 2010

This post was mentioned on Twitter by @nw59, Social Media Insider, JobShoots, JobShoots, Publicity News and others. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Publicity News said: Cartoon of the day: [link] #pr [.] Cartoon of the day Five for Friday 09.24.10 Unported License.

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Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

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Klout Paid Search Analysis Small Business 31

Jeff Esposito

APRIL 29, 2012

A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston. Image - watchingfrogsboil.

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Reputation Influencer Course Company 49

Jeff Esposito

SEPTEMBER 7, 2010

« Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Cartoon of the day Five for Friday 09.24.10 Unported License.

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Creative Commons Disqus Influencer Comments 34

Jeff Esposito

AUGUST 8, 2010

This post was mentioned on Twitter by Alltop Social Media, JobShoots, Social Media Insider, JobShoots, Publicity News and others. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? It is long, but wort… [link] #pr [.] Cartoon of the day Five for Friday 09.24.10

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Mashup Brands Alltop Creative Commons 31

Jeff Esposito

SEPTEMBER 20, 2010

Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Fast forward six months later and I just wrapped up the book.

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Review Video Creative Commons Disqus 34

Jeff Esposito

JULY 5, 2010

This post was mentioned on Twitter by Social Media Insider. Social Media Insider said: Real-Time Twitter use by Wheat Thins [link] #Socialmedia [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Cartoon of the day Five for Friday 09.24.10 Unported License. Unported License.

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Jeff Esposito

JULY 13, 2010

This post was mentioned on Twitter by Social Media Insider, Publicity News. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] Unported License.

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Creative Commons Disqus News Influencer 31

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

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Klout Paid Search Analysis Small Business 30

Jeff Esposito

SEPTEMBER 8, 2011

Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) (..)

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