Likeable

JULY 1, 2020

In the past 40 years, the white working-age population has declined from 83 percent of the nation’s total to 63 percent, while the number of minority workers has doubled. It’s clear that, for many companies, there is a lot of work to do—but there is also a lot of great work being done. percent of the U.S.

Industry 134

Industry Marketing Insurance Yahoo 134

Social Media Strategies Summit

APRIL 25, 2023

Cater to Commercial Intent Catering to commercial search intent means focusing on potential customers’ reasons for searching for a product/service when they’re just a step away from hitting that “buy now” button. Example A solid example of this practice is the in-depth product review from Shop Solar Kits below.

Conversation 158

Conversation Company Loyalty Case Study 158

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! We appreciate you.

Software 116

Software Products Team One Spot 116

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. INDUSTRY: There are some industries that are problematic. Other industries are made for Facebook ads.

Advertising 198

Advertising Facebook API Reputation 198

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. We’ll discuss why it works and how brands can leverage it to its full potential. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture.

Campaign 91

Campaign Content Upcoming Authentication 91

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. It also provides you with an available audience and shows your work to relevant people as per the algorithm.

System 115

System LinkedIn Content Industry 115

Social Media Strategies Summit

SEPTEMBER 28, 2023

Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%. Using content from actual users is helpful for consumers, allowing them to see how people use a product in real life in a relatable way. User-generated content can help you solve both of those problems.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. This includes the latest news, updates, events, life at your company and job openings. Industry : Type in your industry and pick from LinkedIn’s lists.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. This insight can steer future product development or marketing strategies.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Which platforms work best for B2B influencer marketing? When you think of B2B influencer marketing, you probably think of LinkedIn.

B2B 119

B2B Influencer Brands Marketing 119

Social Media Strategies Summit

NOVEMBER 4, 2021

The best way to do this is to research long-tail and low-search-volume keywords in your industry and identify the terms your competition hasn’t capitalized on yet. Furthermore, it points out that the app allows for collaboration, not something Things 3 can say about its product. Source: taskade.com. Example #1: Salesforce.

Content 220

Content Marketing Compete Case Study 220

The Realtime Report

AUGUST 1, 2022

Learn about the many career-changing benefits of Google Sheets that you can use in any industry. Because of all of this, every industry is using Google Sheets now. Learn Google Sheets and become an easier employee to hire and work with. The Productivity Boost is Exceptional. The World Uses Google Sheets.

Google 91

Google Press Release Skills Construction 91

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Starting with a template provides much needed direction so you can jump right into the work that matters. There’s talent sourcing, production needs, branding considerations—the list goes on.

Template 79

Template Templates Social Media RFP 79

Later

SEPTEMBER 4, 2019

While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . Jon @youshaei, Product Marketing Manager for IGTV will be here with an insider look at IGTV for creators.

Industry 46

Industry Instagram Strategy Conference 46

Sprout Social

DECEMBER 5, 2023

The only difference is experience level (most people working in social aren’t entry-level or freelancers). Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? Even the majority of our own team fit within that demographic.

Social Media 123

Social Media Survey Education Team 123

The Realtime Report

JUNE 1, 2020

Symmetry Financial Group is an industry-leading insurance provider based in Swannanoa, North Carolina. The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families. How Symmetry Financial Group Works. companies.

Groups 103

Groups Groups Insurance Review 103

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. When we think about who these community members are, we’re thinking in broad terms of people in our industry. Community is a vague word though. What does it all mean?

Communities 87

Communities Products Company Strategy 87

Buffer Social

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. In this post, we’ll take a look at seven popular assumptions about how LinkedIn works and share answers and suggestions that come directly from their team. LinkedIn should reflect real-life conversations in the workplace.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Ignite Social Media

SEPTEMBER 12, 2023

Facebook or Instagram Reels Safe Zone Since the life of a social media manager is never easy, Meta has different specs for the safe zone for Reels on Instagram or Facebook. Our best practice, however, is to use the smaller safe zone so the content even works when amplified with paid media. Here’s a diagram of Reels Safe Zone.

Diagrams 101

Diagrams Instagram Social Media Management Reddit 101

Waxing UnLyrical

MAY 10, 2018

The following examples focus on health and wellness brands, but the takeaways apply to any industry. For example, an image of an instructor flexing is paired with, “‘What if I told you that muscle is built by lifting up the things in life that try to weigh you down? Where is your industry going? Let’s dive in.

Brands 183

Brands Apparel Creative Commons Consultant 183

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. But influencer marketing is not just for B2C.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

APRIL 9, 2024

Another great way to create an environment of empowerment is to encourage them to let you know when a content series or content type just isn’t working and to provide them the ability to kill it. But social media doesn’t work this way. Teams have to be able to pivot, respond, react and optimize based on engagement.

Team 92

Team Meeting Report Social Media 92

Keyhole.co

OCTOBER 19, 2023

As much as you work hard on the grid aesthetics and filter-perfect shots, captions also need your mindful attention. Product promotion 1. Get ready to level up your [product/business] game! Product/business name] is here to revolutionize the way you [activity related to the product/business]. Embrace the future!

Types 59

Types Instagram UGC Collaboration 59

Hootsuite

JULY 20, 2023

Post relevant, timely content It’s important to keep up with industry trends and news related to your field or brand. Tell a personal story Okay, we all know the annoying LinkedIn users who seem to connect every life milestone to their business. Or maybe your SaaS product just dropped a new feature that changes the game?

LinkedIn 85

LinkedIn HootSuite UGC Authentication 85

The Realtime Report

FEBRUARY 9, 2021

While the country has been cutting spending in the last decade (even more so since we were plunged back into a recession), people haven’t slowed their spending when it comes to pets and related products. The UK pet industry is set to hit £7 billion this year. Premium Pet Products. Image by Michal Jarmoluk from Pixabay.

Insurance 172

Insurance Retail Transportation Exercises 172

The Realtime Report

JULY 2, 2020

Finally, we all emerge into the IoT world, which benefits most of all – helping our daily life and keeping us connected to the things and people that matter to us. Many processes are optimized to work quicker with IoT in place. This ensures quicker production for the company. Working Remotely. Increased Productivity.

Retail 140

Retail Transportation Energy Patterns 140

Rebekah Radice

OCTOBER 23, 2017

How To Build The Most Powerful Personal Brand In Your Industry. It’s the one thing that’s been prevalent in your life and business, helping you CRUSH any outside negative forces. Living out of alignment with your code (an embodiment of your values, vision, passion and purpose) causes tension in your life and business.

Industry 60

Industry Brands How To Hashtag 60

Sprout Social

JULY 5, 2022

Day-in-the-life vlog. Product tutorial. Product reviews and unboxings. Day-in-the-life or behind-the-scenes vlog. Whether it’s what they eat in a day or how they structure their work schedule, YouTube audiences can’t get enough of the day-in-the-life video format. Product tutorial. Meet the team.

YouTube 131

YouTube Video Authentication Education 131

Buffer Social

JANUARY 3, 2024

I found my own approach to wholesale (and every other business goal) Almost everyone who makes physical products wants to see their products in a storefront—it’s validating and a great way to reach new audiences. Many businesses like mine expand product categories much more quickly to grow their sales.

Retail 85

Retail Apparel Instagram Small Business 85

Hootsuite

OCTOBER 5, 2023

But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. Angry-tweeting at MasterChef Junior contestants before remembering they’re children.

Social Media 98

Social Media HootSuite Insurance Policies 98

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. How does our product make their jobs easier?

Brands 126

Brands Team Industry Research 126

Sprout Social

SEPTEMBER 30, 2022

However, nurturing prospects goes beyond giving a sales pitch and answering questions about your brand’s products and services. You never know–they may have the time of their life and return wanting to do business with you because of your great tip. If you’ve worked with an SEO super-star, share.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, a life insurance brand may want to appeal to both older and younger generations. The brand also offers more sizing options and wider model representation.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

MAY 10, 2023

Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with. Like other influencers, micro influencers promote products, services, or brands to their audience for a fee or trade in-kind. There’s more work to do first.

Influencer 105

Influencer Collaboration Authentication Campaign 105

agora pulse

OCTOBER 13, 2020

Want to bring new life into your video content marketing? Products and Features. Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. Products and Feature Videos. Example of product video content. Table of Contents.

Types 165

Types Video Social Media Management Remix 165

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. It can be as simple as showing what you’re working on.

Social Media 111

Social Media Strategy HootSuite Sentiment 111