Remove Industry Remove Press Release Remove Sentiment Remove Trends
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. Let’s hit it. Let’s Talk Money.

Survey 185
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

It can be hard to figure out what’s really important, and what are buzzword trends. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155
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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

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How to use social listening tools for business-wide success

Sprout Social

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Is sentiment trending up or down?

Tools 94
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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128
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Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Keyhole.co

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Process benchmarking Process benchmarking involves comparing your business processes’ efficiency to the best-performing ones in your industry.

Metrics 59
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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

From blogs and press releases to product launch announcements and social media posts, the content you develop has a critical impact on your brand image. No matter what industry you’re in, other businesses are probably using these strategies already. Content creation that’s guided by what customers want.

Analysis 118