Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing. times more than those with digital suppliers.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. What is review analysis?

Review 128

Review Brands How To Analysis 128

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. This leads to stronger connections and loyalty that stimulate your sales. As marketers, this is an essential advantage. Let’s get to know these technologies better.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Today, 76% of social marketers say their team’s insights inform other departments, according to the Index.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 105

Sentiment Analysis Patterns Price 105

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. According to a survey by Cox Automotive, more than half of drivers are willing to sacrifice vehicle color, style and brand to get the latest technology. They announced plans for personalization back in 2016.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Brands should also be mindful of the toll COVID-19 has taken on the industries they operate in.

Strategy 143

Strategy Metrics Hubspot Retail 143

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Anyone can market on Facebook–big brands, small businesses, and individuals alike. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. Aim for above the industry average (typically 5–10%). This is crucial for engendering long-term brand loyalty and support. Surveys and polls: Directly ask your target audience about their perceptions of the influencer’s brand message by conducting surveys.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. How to identify competitors in your industry? Here’s a step-by-step guide to identifying your competitors in your industry: 1. The first step is to define the industry you’re in clearly.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Listening data equips brands with the intel they need to have relevant, meaningful interactions with consumers who are talking about your industry as a whole.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

SEPTEMBER 26, 2019

With the immense popularity of these consumer brands, it may sometimes seem like certain industries like the legal industry are ignoring social media as a marketing channel. In fact, 96% of respondents in an Attorney at Work survey say that they use social media. And 70% use it as part of their overall marketing strategy.

Social Media 89

Social Media Industry Engagement Survey 89

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Maintain a stronger pulse on your industry at large. Who’s ranking for keywords related to your industry? Fresh products.

Research 98

Research How To Marketing Price 98

Sprout Social

MAY 18, 2021

Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. Goals associated with social media include increasing awareness and perception, but also cover customer service, retention, sales and advocacy, too.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Customers are using social media more than ever…and that trend is set to increase.

Social Media 108

Social Media Survey Advertising Review 108

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Let’s say you get these responses to a survey: “ That’s highly unlikely.”

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

SEPTEMBER 22, 2021

76% of marketers consider influencer engagement effective in garnering customer loyalty, and it’s the fastest-growing channel for customer acquisition. Practice social listening by monitoring mentions of your brand, specific hashtags, or industry words with a hashtag analytics tracker.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

76% of marketers consider influencer engagement effective in garnering customer loyalty, and it’s the fastest-growing channel for customer acquisition. Practice social listening by monitoring mentions of your brand, specific hashtags, or industry words with a hashtag analytics tracker.

Data 52

Data Social Media UGC Sentiment 52

Oktopost

AUGUST 10, 2023

So how can we get to know our audience without bothering them with surveys, phone calls, or emails? In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 18, 2020

Responding to customers has been shown to lead to stronger brand loyalty among customers. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Industry hashtags, if applicable. What is social media monitoring?

Social Media 136

Social Media Strategy Brands Airlines 136

Hootsuite

MARCH 2, 2022

Globally, social commerce is a half-trillion-dollar industry. 59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. Meanwhile, your organic content builds brand loyalty and positions you as a go-to resource in your niche.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

JULY 15, 2021

If you’re unresponsive to your audience, it will be that much harder to build loyalty. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. How this helps your case. How this helps your case. But growth is not a standard process.

Social Media 118

Social Media How To Collaboration Team 118

Sprout Social

NOVEMBER 11, 2019

Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. Marketing trends come and go. Much like social media marketing to millennials has heavily involved personality and brands showing their human side, the trend continues with Gen Z.

Marketing 89

Marketing How To Authentication Discount 89

Pixlee

AUGUST 2, 2019

Regardless of your industry, building your stack with your customer’s lifetime value in mind has proven to be the best strategy brands can adopt. Brand elements, such as your distinct visual style, mission statement, customer stories, and customer loyalty treatment will help you achieve this. Up-To-Date SEO Trends.

UGC 51

UGC Loyalty Authentication SEO 51

Pixlee

DECEMBER 13, 2021

It’ll also help build community, foster loyalty, and increase customer retention. . If your brand doesn’t invest in emerging technological trends to improve the experience of your customers and help them better engage with your business, you will find yourself trudging slowly behind the competition in the coming year.

Strategy 52

Strategy UGC Brands Apparel 52

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. We keep a sharp eye on the App Store and Google Play, but we also spend a lot of time in the field talking to customers, sending out surveys, and doing in-person interviews to find out what they think and how they feel. Punch-Card Loyalty.

Mobile 60

Mobile Strategy Loyalty SMS 60

Buzzlogix

JANUARY 11, 2018

Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. What’s more, according to a survey by Regalix Inc., What’s more, according to a survey by Regalix Inc., Your Site Needs to be Mobile-friendly.

B2B 40

B2B Mobile SMS Tips 40