Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

B2B 125

B2B SEO Travel Hubspot 125

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

APRIL 12, 2022

Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. These tools are used to show value and impact to stakeholders and illustrate potential strategies to engage with audiences. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

MAY 5, 2021

Understanding customer sentiment. For example, social media is one of the best places to conduct market research to support your sales team. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them.

Data 117

Data Marketing How To Collaboration 117

Oktopost

DECEMBER 5, 2022

Social media is likely a big part of the digital marketing strategy of any brand. According to HubSpot , around 16% of an average website’s traffic comes from social media. Depending on your industry and strategy, that percentage can be much higher. Social media in search. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

Unmetric

NOVEMBER 4, 2019

The purpose of having a social media analyst is to study the trends in the social media landscape, research on the most effective social media platforms, and monitor the new tools available in the market that could be used to level-up the company’s performance. What is the purpose of having a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

MAY 29, 2013

Are they in the Research stage and looking for information? He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

Influencer 146

Influencer Marketing ROI Hubspot 146

Sprout Social

FEBRUARY 21, 2024

Faster decision-making According to research from Oracle , 74% of people say the number of decisions they make every day has increased tenfold over the last three years. BI reporting tools analyze data from social media platforms to give you data-driven content strategy recommendations. The result?

Report 104

Report Data Hubspot Metrics 104

Oktopost

FEBRUARY 1, 2024

By leveraging this data, you can make evidence-backed decisions to improve your brand or even map out your marketing strategy. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Assets and saving the files are very easy.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? So how about that for a strategy?

B2B 52

B2B Strategy Brands Content 52

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Hootsuite is a major player in the social media marketing platform space.

HootSuite 112

HootSuite Brands Price Collaboration 112

Hootsuite

JULY 17, 2023

Helps you analyze and understand your performance One of the key elements of a successful social media strategy is understanding how your content and methods are performing. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Pricing: Brandwatch offers three pricing plans.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

AUGUST 17, 2023

So we’re here to salute this brave commitment to research — and to give you our full support on your education journey. A fairly robust content library helps with content planning and scheduling; social listening tools and sentiment analysis features lets brands track mentions and opinions from customers (and haters, too).

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

APRIL 28, 2022

Recent research from Teamwork notes that people are up to 25% more productive when they have quick access to deliverables, requirements and other critical project information. Building an internal communications strategy is a must-do, especially for remote and distributed teams. Empower people to be more productive.

Team 92

Team Tools Hubspot Collaboration 92

Oktopost

JULY 13, 2023

Recent research has shown that consumers find brands with an active social media – either posting multiple times a day or a couple of posts a week – more trustworthy than brands who do not stay active. You Can’t Manage a Real-Time Social Listening Strategy Without Them Social listening is the glue that holds everything together.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. which means that you’ve got everything you need to rock your social media strategy in one place. Good for: Individuals, small businesses, and content creators.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Webbiquity SMM

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” This is a super simple strategy for getting your first 20-30 retweets and Facebook likes.” 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100

Sprout Social

JULY 30, 2018

That’s where your competitive benchmark strategy comes in. For example, Hubspot’s Instagram boasts everything from how-to education content and memes to motivational videos and beyond. Similarly, you should have an idea of how your content strategy serves as a contrast to others in your space. Sentiment Analysis.

Brands 78

Brands Analysis Sentiment Metrics 78

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. It takes time and investment to see results of a well-executed social media marketing strategy. Creating order within a social content strategy can be more daunting than it seems.

Social Media 88

Social Media How To Publishing LinkedIn 88

Later

APRIL 5, 2019

Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales! Let’s get started: Table of Contents: Why Your Business Needs an Instagram Influencer Marketing Strategy. How Much Does Instagram Influencer Marketing Actually Cost?

Influencer 66

Influencer Instagram Marketing Authentication 66

Webbiquity SMM

SEPTEMBER 22, 2015

for competitive research. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). by Maximize Social Business.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Strategy Guides. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

APRIL 23, 2024

In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy. Consistently posting high-quality content on LinkedIn can increase your brand’s visibility, especially if you’re using both organic and paid strategies.

Examples 86

Examples LinkedIn Newsletter Hosting 86

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MARCH 27, 2017

Now, on to the results of my research. Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Sample review: “(Post Planner is) an app that helps you manage and enhance your marketing strategy.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Buffer Social

MARCH 15, 2018

Once you’ve researched all your options and if you think Buffer Reply might suit your needs, we would love for you to check out our webinar on engaging with your customers using Buffer Reply. Apart from collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more.

Social Media 110

Social Media Tools Tweetdeck Price 110

Sprout Social

OCTOBER 31, 2018

There are a number of Twitter search operators and queries out there that brands can use for everything from customer service to competitive research. You can conduct a surface-level sentiment analysis via advanced search by tacking on emoticons such as “:)” and “:(” when searching your brand on Twitter.

Twitter 97

Twitter Brands Hashtag Industry 97