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HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data

WebInKnow

This week, HubSpot launched ChatSpot , a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Of course, we’re not suggesting you replicate their entire social media strategy — you’ve got your own value proposition and unique selling points. Sound familiar?

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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

According to HubSpot , “Happy customers spend more money and refer their friends and family members to companies that help them succeed—and dedicated customer service plays a critical role in customer happiness.” Partnering with HubSpot for deeper—and faster—connection on social.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. However, you also need to have the right marketing strategy.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support. Image via Hubspot Mostly, customers ask these questions through the DMs. Ready to Build Your Social Media Customer Service Strategy?

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9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Social Media Strategy Audit Resources. The first step is to identify which competitors you want to research.